MAM
Acko extends partnership with Chennaiyin FC as associate sponsors
Mumbai: Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) has extended its association with digital insurer Acko General Insurance as an associate sponsor on a multi-year deal.
CFC and Acko shared a fruitful association after joining hands for the first time in the 2020/21 season of the football league. Through this partnership, CFC along with Acko will look to strengthen their association and engage with the former’s passionate fan base across the country, said the statement.
The association will be amplified with a 360-degree campaign across television, digital content and social media integrations. To drive fan engagement, Acko will also work with CFC to bring fans closer to the club as the ISL will be hosted once again in Goa in a bio bubble, it added.
“After a successful first year of the partnership last season, we’re glad to welcome Acko General Insurance back as part of the CFC family,” said CFC co-owner Vita Dani. “The faith that Acko has displayed in Chennaiyin FC is clear in the multi-year renewal that the brand has chosen to enter into with the club.”
As a part of the deal, Acko’s logo will feature on the right chest position of CFC’s kit. Through this association, both brands will work together to solidify their brand narrative that highlights ‘trust’ as a key factor while buying insurance and on the football pitch.
“Last year, we created some mini-game screenings to help the fans of CFC watch their favourite football team and we are hoping to increase further engagement with the fans,” said Acko General Insurance executive vice president of marketing Ashish Mishra. “CFC and Acko, in association with Akshaya Patra, have also undertaken various local initiatives to help the people of Chennai during the times of Covid-19.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
