MAM
Acer launches its new ‘Home Theater System’; priced at Rs 69,999
BANGALORE: Acer has announced its new complete home cinema center offering of the Acer PD113P wide screen DLP projector, bundled with the Phillips Home Theater System, which has 5.1 surround sound speakers with amplifiers and a DVD player. The first of its kind, this offer gives customers the unique opportunity to experience the home theater effect with cinema quality pictures and sound, in the comfort of their own home.
With the Acer PD113P projector, the user has multiple options of connecting it to the DVD player, a notebook or a desktop. The Acer PD113P can project up to 330-inches of quality picture, more than a normal home entertainment center can provide and has a 2000:1 contrast ratio. Equipped with 16.7 million displayable colors and native SVGA (800 x 600) resolution (extendable to a maximum of 1,280 x 1,024 SXGA), the Acer PD113P, the projector has a 1,700 ANSI lumens brightness and 200 W user replaceable NSH lamp with up to 3000 hours of lamp life. Weighing 2.3 kg, the projector comes with internal speakers of two watts output, a remote control and laser pointer.
Priced at Rs.69,999 (excluding taxes), the new Acer Home Cinema Center has been designed to occupy minimal space while giving the user, all the features and advantages of wide screen, cinematic quality viewing.
Acer India GM sales and marketing consumer products group S Rajendran says, “The new Acer projector offering with the Phillips 5.1 Home Theater System is the latest addition to our portfolio. This offering not only broadens our scope beyond the PC user, but extends it to customers looking for a complete home entertainment by providing him a full fledged solution. This offering will also allows our retailers to graduate from selling PCs to selling home entertainment products and become a one-stop shop for consumers.”
Acer ranks among the world’s top ten branded PC vendors. In 2000, Acer spun-off its manufacturing operation to focus on globally marketing its brand-name products: desktop and mobile PCs, servers and storage, displays, peripherals, and e-business solutions for business, government, education, and home users. Established in 1976, the pan Acer Group employs 39,000 people supporting dealers and distributors in more than 100 countries. Revenues reached US$15.6 billion in 2003.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
