MAM
Acer India ropes in Motivator India as media partner
Mumbai: Taiwanese electronics and hardware maker Acer has roped in Motivator as its media partner in India. The account will be handled from the Motivator Bangalore office.
Motivator India will manage the brand’s digital media duties including media strategy & planning, media investment, media activation, and content for categories including laptops, AIOs, tablets, monitors, projectors, air purifiers, and wireless earbuds.
“I am delighted to have Motivator India on board as one of our lead agencies,” said Acer India’s head of marketing, Sooraj Balakrishnan. “Their experienced team, knowledge of the media domain, great publisher connect and commitment to Acer has convinced us that they are the right digital media partner to take our brand forward in these challenging times.”
“We are delighted to partner and support Acer in their growth momentum,” said Motivator India, MD, Mausumi Kar. “The consumer journey is becoming increasingly complex. Our mandate provides us with the perfect opportunity to utilise our digital expertise in navigating this journey towards success for the brand Acer.”
“Acer believes in breaking the barriers between people and technology and Motivator’s data and insights backed understanding of the market, consumers and motivations enable this for them. We are delighted to be awarded the business for Acer,” added Motivator India, managing partner – South, Radhika Ramani.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
