Brands
ace turtle strengthens top management with appointments of CSO and CD
Mumbai: ace turtle, new India’s leading technology-native retail company that is leading retail industry’s next phase of evolution with its Retail Nxt approach, has appointed two senior executives to its leadership team. Ervin Lim has joined as the chief strategy officer and Christian Westphal has been appointed as the creative director. These newly created and strategic positions will further augment ace turtle’s capabilities and drive the company’s growth in the rapidly evolving retail industry.
As the chief strategy officer, Lim will be responsible for equity fundraising, investor relations and driving strategic initiatives to enable ace turtle to achieve its long-term vision. With diverse experience across Asia, he has previously held leadership roles at CapitaLand, Lazada, and Reefknot Investments, where he led strategic initiatives and managed corporate venture funds in capital markets, venture capital, and logistics. His proven track record in developing successful growth strategies for multinational organizations will be instrumental in shaping ace turtle’s future growth trajectory.
Westphal, in his role as creative director, is responsible for conceptualising, developing and implementing creative visions and deliverables for design, visual merchandising and online content. With extensive global experience in fashion, retail, luxury and online marketplaces spanning over two decades, he is a creative strategist with deep knowledge of visual identity, storytelling, retail and online marketplaces. He has previously worked with Christian Dior, C&A China, Pantaloons, Koovs.com and Myntra. He was also the co-founder of his eponymous high end fashion brand distributed in Europe, Asia and North America.
Commenting on the appointments, ace turtle CEO Nitin Chhabra said, “We are delighted to welcome Ervin Lim and Christian Westphal to our senior leadership team at ace turtle. As we embark on an aggressive expansion journey in FY24 and expand our brand portfolio, we are confident that Ervin and Christian’s experience and expertise will play an instrumental role in shaping our strategic direction and add creativity and innovation to our design and creative endeavours.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
