MAM
ace turtle appoints Pradeep Mukim as chief commercial officer
Mumbai: ace turtle, India’s leading technology-native retail company has announced the appointment of Pradeep Mukim as its chief commercial Officer. In his new role, Pradeep will lead the sourcing function and outlet business, in addition to driving strategic initiatives for ace turtle.
Pradeep brings a wealth of experience and expertise to ace turtle, having spent over thirty-three years in the fashion and apparel industry in India. He has a proven track record of success in building and managing high-performing sales teams, developing winning sales strategies, and forging strategic partnerships. Most recently, Pradeep served as co-founder & CEO at Onip Lifestyle, a startup he founded in the school uniforms segment. He has held several leadership positions, including chief operating officer at Reid & Taylor India, head of International Business Development at Reliance Brands, senior vice president at VF Corporation.
Commenting on the appointment, ace turtle CEO Nitin Chhabra said, “We are excited to welcome Pradeep to the ace turtle leadership team. As a rapidly growing company with ambitious expansion plans for our brands, having Pradeep, a fashion industry veteran and a former entrepreneur aboard is invaluable. His extensive experience, strategic vision, and passion for building customer-centric businesses will be critical as we continue to leverage technology to launch new brands and scale the business of existing brands.”
Expressing his delight, ace turtle chief commercial officer Pradeep Mukim said, “I am deeply impressed by ace turtle’s innovative and technology-driven approach to scaling business of global fashion and lifestyle brands in India. I am excited to partner with the talented team here to accelerate the company’s growth and unlock new avenues for success.”
Since 2023, ace turtle has expanded its leadership team significantly to enable rapid and sustainable growth as it continues to expand its licensed brands portfolio. The company is the exclusive licensee of iconic global denim brands Lee and Wrangler in addition to iconic American toy retail chain Toys“R”Us and Babies“R”Us and California-based casual wear brand Dockers for India and other South Asian markets.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
