Brands
Accor elevates Arish Mehta to steer Ibis revenue strategy in India
MUMBAI: Accor has appointed Arish Mehta as portfolio director of revenue management for Ibis, Ibis styles and Ibis budget in India, effective December 2025, sharpening its commercial focus across the fast-growing economy and midscale segments.
Mehta, a 13-year Accor veteran, will lead revenue strategy across the ibis brand portfolio, overseeing pricing, distribution and performance across rooms, food and beverage, and Mice businesses. The move underlines Accor’s push to deepen commercial rigour and accelerate portfolio-wide growth in the Indian market.
Most recently, Mehta served as director of revenue management at Accor, where he led total revenue strategy for a flagship Mumbai property. Under his stewardship, the hotel delivered room revenue growth of 29 per cent year-on-year and overall revenue of Rs 26.6 crore, crossing the Rs 100 crore mark in just its second year of operations. He also drove gains in occupancy, average daily rate and revenue generation index in a fiercely competitive market.
Earlier, as cluster revenue manager, Mehta managed multiple Ibis hotels across major Indian cities, improving RevPAR and RGI through data-led pricing, inventory control and demand forecasting, while building revenue capability across teams.
In his new role, Mehta will focus on strengthening commercial performance, driving consistency across markets and embedding data-driven decision-making across the Ibis portfolio, as Accor looks to scale both performance and profitability in India.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
