Brands
ACC wins the prestigious Golden Peacock Environment Management Award for the sixth time
Mumbai: ACC, the cement and building material company of the diversified Adani Portfolio, is proud to win the Golden Peacock Environment Management Award for the sixth time from the Institute of Directors, a global authority on corporate excellence. It highlights the benchmarks set by the company with its comprehensive and steadfast adherence towards sustainable practices.
Adani group CEO of cement business Ajay Kapur said, “This recognition is a testament to our constant commitment towards sustainability. By embracing a robust governance structure towards each of our Environment, Social, and Governance (ESG) pillars, we have been successful in embedding a culture of sustainability into our people and across our organisation. This approach ensures our performance exceeds beyond compliance and sets new benchmarks.”
ACC has been recognised with this Golden Peacock Award, for its robust governance system towards environment management, adoption of ISO 14001 (EMS) certification for its plants, regular internal and external audits, strong environment compliance system, and the utilisation of innovative technologies for environment protection.
ACC remains committed to climate change mitigation being the first cement company to sign the Net Zero 2050 pledge and has its short-term (2030) goals validated by the Science Based Targets initiative (SBTi).
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
