MAM
ABP News rolls out Adarsh Voter campaign
Mumbai: Continuing its efforts to strengthen India’s democratic process, ABP News has unveiled the ‘Adarsh Voter’ campaign, a series of educational comic strips designed to promote informed voting and active citizenship. This initiative follows the network’s successful ‘Jeetna Aapka Zaroori Hai’ campaign, which urged Indians to exercise their constitutional right and make their voices heard in the ongoing 18th Lok Sabha Elections.
The ‘Adarsh Voter’ comic strips aim to further empower citizens by highlighting the significance of voting, resisting misinformation, and seeking clarity amidst the chaos of electoral campaigns. Through engaging visuals and compelling narratives, these comics will guide viewers in navigating past sensationalism, promoting transparency, and grounding their voting decisions in factual realities.
An Adarsh Voter is someone who actively participates in the democratic process, seeks out reliable information, and casts their vote after carefully considering the issues that impact their lives. With this campaign, ABP News aims to nurture a generation of informed and discerning voters who can see through the noise and make choices that truly shape the nation’s future. The ‘Adarsh Voter comics will be released across ABP News’ digital channels and on print media, reaching millions of viewers nationwide.
ABP News’ commitment to empowering voters extends beyond the ‘Adarsh Voter’ campaign. The network’s comprehensive election coverage, including shows like ‘Kaun Banega Pradhanmantri 2024’ and ‘Lok Sabha Elections 2024’, provides in-depth analysis, expert insights, and ground reports to ensure that every Indian has access to the information needed to make an informed choice.
As India’s leading news network, ABP News remains dedicated to upholding the principles of democracy and fostering an engaged and informed electorate. The ‘Adarsh Voter’ campaign is a testament to this commitment, offering a unique and accessible platform for civic education and empowerment.
Join the movement and become an Adarsh Voter. Follow ABP News’ coverage and engage with the ‘Adarsh Voter’ comics to exercise your right to vote responsibly and shape India’s future.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
