MAM
ABP News rolls out Adarsh Voter campaign
Mumbai: Continuing its efforts to strengthen India’s democratic process, ABP News has unveiled the ‘Adarsh Voter’ campaign, a series of educational comic strips designed to promote informed voting and active citizenship. This initiative follows the network’s successful ‘Jeetna Aapka Zaroori Hai’ campaign, which urged Indians to exercise their constitutional right and make their voices heard in the ongoing 18th Lok Sabha Elections.
The ‘Adarsh Voter’ comic strips aim to further empower citizens by highlighting the significance of voting, resisting misinformation, and seeking clarity amidst the chaos of electoral campaigns. Through engaging visuals and compelling narratives, these comics will guide viewers in navigating past sensationalism, promoting transparency, and grounding their voting decisions in factual realities.
An Adarsh Voter is someone who actively participates in the democratic process, seeks out reliable information, and casts their vote after carefully considering the issues that impact their lives. With this campaign, ABP News aims to nurture a generation of informed and discerning voters who can see through the noise and make choices that truly shape the nation’s future. The ‘Adarsh Voter comics will be released across ABP News’ digital channels and on print media, reaching millions of viewers nationwide.
ABP News’ commitment to empowering voters extends beyond the ‘Adarsh Voter’ campaign. The network’s comprehensive election coverage, including shows like ‘Kaun Banega Pradhanmantri 2024’ and ‘Lok Sabha Elections 2024’, provides in-depth analysis, expert insights, and ground reports to ensure that every Indian has access to the information needed to make an informed choice.
As India’s leading news network, ABP News remains dedicated to upholding the principles of democracy and fostering an engaged and informed electorate. The ‘Adarsh Voter’ campaign is a testament to this commitment, offering a unique and accessible platform for civic education and empowerment.
Join the movement and become an Adarsh Voter. Follow ABP News’ coverage and engage with the ‘Adarsh Voter’ comics to exercise your right to vote responsibly and shape India’s future.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
