Account
ABP Live awards digital creative duties to WATConsult
MUMBAI: WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has bagged the digital creative duties of the media conglomerate, ABP Group’s news web portal, ABP Live. The mandate includes creating and conceptualization of Social media content & creatives, media banners, website banners, logos and creative strategy.
Marked as one of the pioneers in the industry, ABP has held a vital position in updating, informing and connecting minds from all corners across the country. The digital world of ABP News Network has been an on-the-go bridge between credible news and viewers with real time news, Live TV and on-cue updates on various social media platforms. Currently operating 8 web portals in 6 languages and bringing a billion inquisitive Indians to one page, ABP News is the fastest growing digital network since its inception in December 2013.
WATConsult founder and CEO Rajiv Dingra said, “It is our pleasure to have such a legacy brand from the media/news industry in our bouquet. We look forward to providing immersive digital experience, strengthening their brand salience and consideration among their target audience. This would enable the brand to create beneficial conversations with the right set of the target audience.”
ABP News Network CEO Avinash Pandey said, “Given WATConsult’s wide experience in the digital domain, we look forward to receiving some exciting content from them. We believe the agency can add more heft to our digital platform, ensuring a higher creativity quotient in ABP Live’s digital initiatives. We are also confident their immersive digital offerings could generate greater traction in increasing our target audience base.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
