MAM
Abhishek Razdan promoted to EVP and national business head of Jack in the Box Worldwide
MUMBAI: Abhishek Razdan, who till recently was the senior vice president and Mumbai business head, has now been promoted to executive vice president and national business head of Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, with immediate effect.
In his new role, Razdan will oversee both, Mumbai and Delhi operations, as well as client relationships in Bangalore. He will have overall responsibility for driving business growth and profitability as well as for strategic evolution. Vice president & business head – Delhi Mairu Gupta, will continue to run Delhi operations, reporting to Razdan.
Razdan joined Jack in the Box Worldwide as head of business management in July 2012 and was promoted in 2013 to business head for Jack in the Box Mumbai after helping restructure and give focus and depth to the agency. He went on to demonstrate deft account management skills and business acumen and was a crucial part of big account wins including Pond’s Men, Vaseline, BeBEAUTIFUL and Nivea, helping create effective and award winning work and building successful client relationships on a consistent basis. Razdan also championed the development of the Louis Philippe relationship, growing it into one of the agency’s most strategically robust, creatively exciting and award-yielding and financially rewarding clients.
“Over the past 24 months, we have evolved into perhaps India’s most strategically rooted agency in the digital space. The combination of skills and resources we offer our clients is truly unique and it allows us to deliver a longer-term approach that has real business impact. Having won several large new businesses over the past year, and being well on our way along our strategic roadmap, it became imperative to have singular leadership for the Jack in the Box brand and in the case of Abhishek, it wasn’t an “if” but a “when”. We have a fairly detailed roadmap outlined for the next 36 months and giving Abhishek more responsibility is a major measure to ensure we achieve our goals”, said The 120 Media Collective founder & chief executive officer Roopak Saluja.
Commenting on the promotion, Razdan said, “I am very excited to take on the new role. The strategy has been to be true Business Partners to our clients by giving them solutions that make tangible differences to their businesses. We have never limited ourselves to just solving communication problems or doing the expected. With a multi-skilled and a highly motivated team behind me, I am pretty confident that our leadership position in Content and Digital Communications will get further cemented in times to come.”
“Abhishek has helped take Jack in the Box Worldwide to new and exciting heights in the past couple of years. His promotion is well deserved and marks exciting times for the company in the immediate and long term future,” added The 120 Media Collective chief talent officer Heather Saville Gupta.
Armed with a Masters in Communications Management from Symbiosis, Pune, Razdan has around 13 years of experience in the communication industry. Prior to joining Jack in the Box Worldwide, he was at BBH, Publicis Ambience, Contract, Ogilvy and Hanmer MS&L, having closely worked with leading brands like Vaseline, Citibank, Shoppers Stop, Diageo, Cadbury’s, to name a few.
Founded in 2006, Jack in the Box Worldwide, in its sixth year, has grown not only in sheer employee strength across both Mumbai and Delhi offices, but has also evolved in terms of its core strategic and creative competency and a stable of leading global brands from across sectors.
The agency is currently in the process of rolling out its new positioning and identity to reflect its evolution from creative social media and digital agency to a strategic, integrated digital communications brand. This is reflected in its recently redesigned website and a new logo that is a crisp, minimalist rendition of its comical clown mascot named Jack. The new identity echoes an evolved, more contemporary and strategic approach towards brand building through the lens of content across multiple platforms and geographies.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
