MAM
Abhishek Jha exits Snap Inc, joins InMobi as director head of advertising
India’s adtech pioneer taps a seasoned digital sales hand as the battle for ad budgets intensifies
BENGALURU: Abhishek Jha is switching lanes. After a 2.5-year, high-octane run at Snap Inc., the digital ad sales veteran is joining InMobi as director and head of advertising for India, signalling fresh momentum in the country’s fiercely fought adtech market.
The move caps what Jha describes as an “intense, action-packed” stint helping shape the contours of Indian advertising at Snap, where he worked across streaming, gaming and technology. Now he lands at InMobi, long regarded as a pioneer of mobile advertising and one of India’s earliest unicorns, to steer its India ads business at a time when brands are chasing measurable, performance-led growth.
Jha brings more than a decade of digital and media sales experience. At Meta, he led growth across e-commerce, D2C, retail and CPG, managing large portfolios and scaling revenues sharply. Earlier roles at HT Media Ltd and Snapdeal saw him build pipelines, court big brands and push digital adoption inside traditional media setups. A brief start came with a stint at Citibank India, and an MBA from Faculty of Management Studies.
For InMobi, the hire adds a battle-tested operator with cross-platform nous and client relationships. For Jha, it is a bet on scale, innovation and a home-grown player in a globalised ad market.
A chapter closes, another opens, and in India’s ad wars, the next innings is rarely quiet.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
