AD Agencies
Abhimanyu Khedkar appointed MD & head of office at Leo Burnett Mumbai
MUMBAI: Leo Burnett has handed the Mumbai reins to one of its own. Abhimanyu Khedkar has been elevated to managing director and head of office, Mumbai, capping a steady, decade-long rise within the agency and marking a new chapter for the creative powerhouse in India’s advertising capital.
Khedkar said he was happy to begin his new role at Leo Burnett. The promotion follows a rapid sequence of senior leadership positions, most recently as managing partner. Over the years, he has moved through the ranks from senior vice president to executive vice president, executive director and then managing partner, building a reputation for blending brand thinking with business results.
His career spans more than two decades across some of the country’s most influential agencies. Before Leo Burnett, Khedkar worked with BBH India as brand partner and spent over three years at O&M, where he handled the Marico business. Earlier stints include roles at Publicis Ambience and Percept H, where he began his journey in advertising.
With deep experience across FMCG brands, client leadership and agency management, Khedkar’s appointment signals continuity with momentum. For Leo Burnett Mumbai, it is a familiar face stepping into the corner office, and for the industry, another reminder that patience and persistence can still pay off in big ways.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
