Ad Campaigns
AbhiBus unveils “Wrong Da” campaign with south super-star Silambarasan TR
Mumbai: Have you ever thought about mixing tea leaves with your coffee or pairing chapati with plain rice? Probably not. How about noodles tucked inside a dosa? Unconventional, right? In a groundbreaking marketing endeavour, AbhiBus, the highest-rated bus booking app, is turning heads with its latest campaign, “Wrong Da.” This campaign ventures into the realm of unconventional choices, echoing the surprising scenarios often encountered in the world of bus ticket booking. And guess who’s leading this captivating charge? None other than the charismatic South Indian sensation, Silambarasan TR, affectionately known as Simbu.
The “Wrong Da” campaign is a spectacular showcase of AbhiBus’s standout features, putting the spotlight on Instant Booking and Refunds, India’s largest bus network, and 24×7 customer service. Simbu, our magnetic star, gracefully moulds the ‘right’ symbol with his fingers, leaving a resounding mark that echoes convenience, reliability, and affordability, all of which AbhiBus bestows upon travellers. With the creative genius of Simbu, “Wrong Da” seamlessly embodies the heartbeat of Tamil Nadu’s diverse populace, striking a profound connection with every traveller’s soul.
Watch AbhiBus’ Latest campaign here:
Standing in long queues and paying extra charges for Bus Tickets is Wrong Da! Book Online with the best App, @abhibus – Right Way, Eppuvome!#abhibookabhigo #abhibus #abhibusindia #rightwayeppuvome pic.twitter.com/C2N6Yfde5n
— Silambarasan TR (@SilambarasanTR_) September 20, 2023
AbhiBus the COO Rohit Sharma enthusiastically shared, “Our ‘Wrong Da’ campaign is an ode to the unmistakable errors people make while booking bus tickets and guides them toward a superior, more convenient approach. This concept and video were born from the extensive research our team conducted, revealing that a staggering 85% of Indians still opt to book their tickets offline – enduring long queues or overpaying travel agents. These methods don’t guarantee their preferred seats or travel partners. Our mission is to enlighten travellers about the superior way to book their tickets, and that’s effortlessly achieved by booking online through AbhiBus.”
Simbu is equally thrilled about the campaign, stating, “I am proud to represent AbhiBus and be a part of the ‘Wrong Da’ campaign. AbhiBus’s user-centric approach and innovative technology are transforming the way people travel. With this campaign, we aim to connect with our audience and redefine their bus travel experiences.
“Wrong Da” is creating a buzz across Tamil Nadu, and with Simbu’s star power, it promises to be a memorable campaign that reshapes the bus travel narrative.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
