MAM
Abbott’s new campaign in Indiashowcases the power of life-changing technologies to overcome health challenges
MUMBAI, August 13, 2019:Abbott, a global healthcare leader, unveils its latest campaign in India focusing on the role of innovation and technology in healthcare.Abbott builds on the success of its “Real Heroes campaign,” which was shortlisted for a Cannes Lion award, with new advertisements that demonstrate how our life-changing technology can enable people to move beyond their health challengesand pursue all that inspires them.
The campaign articulates the thought, ‘the most personal technology is the technology with the power to change your life.’ While health conditions maybe seen to limit a person’s capabilities and begin to define them, innovative new medical technologies from Abbott can help empower people with the data and knowledge they need to live longer and better.
Commenting on the campaign, Vivek Mohan, divisional vice president, corporate global marketing, Abbott said, “Abbott has always been at the forefront of innovation. For us, it has been about celebrating the unstoppable spirit of people and inspiring them to discover the possibilities that good health can bring. We are shaping the future of healthcare in India with leading technologies, products and services. This year, we are showcasing the ways in which we help touch the lives of people through these technologies to live healthier, better and fuller lives."
The campaign is now live on major digital platforms and broadcast channels. The television commercial (TVC) portrays how one such technology, the insertable cardiac monitor, enables people to stay directly connected to their doctor no matter where they are or what they’re doing e.g.biking, swimming, and even piloting a plane.This product is a paperclip-sized implantable device that combines smartphone connectivity and continuous, remote monitoring to track unpredictable heart rhythm problems for fast and accurate diagnosis. It helps physicians make quicker decisions on their patients’ health in ways that fit into their lives.
This is a contrast to the old way of diagnosing cardiac arrhythmias, in which detecting cardiac conditions required intermittent visits to the clinic or hospital to have wires and monitors connected to examine their hearts. The TVC will be followed by a series of video and editorial content that speaks to other such technologies and how they have impacted people.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
