Brands
“Ab Kaun Rokega reflects our brand’s attitude & personality”: Savita Oil Technologies’ Mohd Kamran Siddiqui
Mumbai: Recently, Savsol Lubricants, a prominent player in automotive and industrial lubricants and a flagship brand of Savita Oil Technologies, unveiled a strategic partnership with Bollywood star Sidharth Malhotra. Sidharth will serve as the brand ambassador, embodying Savsol’s new brand identity and showcasing its cutting-edge Ester Fluid technology known as Savsol Ester 5.
On the sidelines of the brand ambassador unveiling event, Indiantelevision.com caught up with Savita Oil Technologies Ltd VP marketing Mohd Kamran Siddiqui to talk about their collaboration with Sidharth, about Savsol Ester 5, and more…
Edited Excerpts:
On the decision to collaborate with Sidharth Malhotra as Savsol’s brand ambassador
We wanted the new range brand backed by cutting edge technology & undergoing a complete revamp to get a jumpstart in elevating the stature of the current brand and have maximum reach and impact in a short time. And as we know, India has a high population of youth and we wanted to appeal the youth, so somebody who has synergies with the brand values was a perfect fit to be our brand ambassador and we are very happy to announce that Sidharth Malhotra who is a youth icon, loves biking and driving cars and has a passion to excel in his field mirror Savsol’s commitment to delivering superior products and driving experiences to its consumers/category influencers (dealers and mechanics).
On Savsol Ester 5 with Ester Fluid technology redefining the automotive lubricant market
Savsol Ester 5 is a range with revolutionary lubricant technology containing Esters that underscores our dedication to delivering exceptional products that cater to the evolving needs of our customers & we are redefining it by offering this cutting-edge technology within the reach of everyday commuters.
On Savsol Lubricants setting itself apart in the competitive automotive industry
Today the ambitious daily commuters who depend quite a lot on their vehicle in everyday life sometimes don’t have the time to take adequate care & consideration of their vehicles.
Hence, a range of superior lubricants with ester fluid technology reduces friction and creates toughest tear-resistant lubricant film for protection against the indiscretions of impatient use and that will be the competitive edge for the brand.
On the exciting initiatives or campaigns that consumers can expect to see as a result of this collaboration
“Ab Kaun Rokega” our current campaign idea is a reflection of our brand’s attitude & personality which is backed by superior technology formulated products, so we need to amplify this with our target audience and chanel, but going forward, definitely distinctive campaigns which challenge the current communication norms of the category to come in future.
On the significance of this partnership in terms of Savsol’s brand evolution and market expansion
As I said, “Ab Kaun Rokega” as a campaign idea is a reflection of our brand’s attitude & personality which is backed by superior technology formulated products and we want to live this campaign which reflects the attitude of youth of India today and Sidharth will give the required weight to the campaign to amplify and achieve a big impact in short time which will also help in our market expansion.
On Savsol’s broader vision for innovation and technology in the lubricant industry
Our vision is to provide cutting edge technology and a top benefit within the reach of everyday commuters and we want to cement our position as a key challenger Indian brand and gain market share.
Brands
Infosys invests Rs 290 crore to expand Mohali development centre
New 350,000 sq ft facility to house 3,000 employees and boost AI work.
MUMBAI: In India’s tech corridors, even the skyline is beginning to look a little more digital. Infosys has begun expanding its development centre in Mohali with an investment of around Rs 290 crore, strengthening its presence in North India as demand grows for artificial intelligence and cloud driven enterprise solutions. The expansion project was marked by a groundbreaking ceremony attended by senior company leaders and officials from the Punjab government, according to a report by The Times of India.
The new development will include a dedicated software development block along with additional infrastructure to support the company’s growing operations.
Once completed, the facility will add approximately 350,000 square feet of built up space and is expected to accommodate around 3,000 employees. The expanded campus will support the development and deployment of large scale technology solutions across areas such as artificial intelligence, cloud computing, application development and broader digital transformation programmes.
Infosys currently employs close to 1,000 professionals at its Mohali centre, where teams deliver digital services to global clients across industries including banking and financial services, retail and healthcare.
The expansion is also expected to strengthen the region’s technology ecosystem by generating new employment opportunities and increasing the availability of skilled talent in the area.
With the additional infrastructure, Infosys plans to expand its work on AI led enterprise solutions, while improving operational agility and enabling more flexible hybrid working arrangements for its workforce.
As companies around the world accelerate their digital transformation journeys, the expanded Mohali campus is expected to play a growing role in supporting enterprise clients adopting AI driven innovation and next generation technology platforms.
