Brands
Aamir Khan to hit the pickleball court with fans in WPBL contest
MUMBAI: The World Pickleball League has unveiled the Pickler Contest, a fan engagement initiative that will see Bollywood star Aamir Khan step onto the pickleball court alongside players from Mumbai.
As part of the contest, Mumbai-based doubles players with a Dupr rating above 3.5 are being invited to compete for a rare opportunity to play with Khan on 7 February, 2026, at Jio World Garden in Mumbai. Entries are open on the official WPBL platform and will close at 5 pm on February 6.
The initiative forms part of the league’s second campaign aimed at bringing the fast-growing sport closer to communities while leveraging high-profile voices to boost participation and visibility.
Promoted by Natekar Sports and Gaming, the World Pickleball League debuted in 2025 and is backed by Sony Global Corporation through Sony Entertainment Talent Ventures India as a strategic partner. The league is affiliated with the All-India Pickleball Association, the Asia Federation of Pickleball and the United World Pickleball Federation.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
