MAM
Aamir Khan dons delivery person’s uniform, plays triple role in new PharmEasy ad
Mumbai: Consumer healthcare app PharmEasy has launched its latest campaign starring the new brand ambassador Aamir Khan in a quirky triple role of a delivery person. This fresh marketing campaign titled
#GharBaitheBaitheTakeItEasy was conceptualised and executed by FCB India.
Comprising of three ad films directed by Abhijit Sudhakar and produced by Zigzag Films, the campaign has Bollywood actor playing a triple role of the PharmEasy delivery person who pops up in the oddest places and in the craziest manner to tell customers about all the offerings from the PharmEasy app and how all that people need to do now is ‘Take It Easy’ when it comes to all their healthcare needs.
Shedding light on the storytelling, FCB India CCO Surjo Dutt said, “PharmEasy has a very distinct voice and tonality crafted over many years of commitment to disruption through humour. Our challenge was to stay true to this commitment and create a campaign that would take forward this legacy.”
“The idea was to use Aamir Khan in a funny, unexpected, and effective way to create a campaign that is attempting to bring in many new users to the PharmEasy fold. Hence the triple role and the over-the-top style storytelling was thrown into the blender along with simple and clear benefits that the brand brings into the Indian consumer’s life,” Dutt added.
Speaking on the collaboration, Aamir Khan said, “It is indeed a pleasure to work together with the PharmEasy brand, to help provide economical healthcare at each person’s doorstep. I feel that in today’s times, PharmEasy is providing an essential service, in a sector that is itself a fundamental requirement for all of us, and I look forward to this association.”
With this collaboration with Aamir, the brand – managed by API Holdings said it hopes to further strengthen its belief in making healthcare accessible to every nook and corner of the country.
“Collaborating with someone as versatile as Aamir Khan fills us with immense joy,” API Holdings CMO Gaurav Verma said, talking about the collaboration. “With this association, we aim to reach more people while making affordable healthcare accessible to everyone. We are looking forward to a great collaboration with him this year and widening our reach through offerings and such campaigns.”
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
