Ad Campaigns
AAIBA Design wins NYX Award for SWA 2020 campaign
Mumbai: AAIBA Design Private Limited, an integrated creative and digital agency helmed by Saurabh Chandekar and his wife Rasika Chandekar, has won the Silver Award at the NYX Awards, 2023. AAIBA won the design–poster series award for the creative digital campaign the agency had carried out for the Screen Writers Awards (SWA) 2020.
The NYX Awards 2023 winners were announced after extensive evaluation by an eminent global jury comprising professionals such as Masanori Eto (Japan), Markus Pargfrieder (Austria), Vitaliy Yakin (United States), Jimmy Landaburu (Ecuador), Ronn Lee (China), Patrizia Burra (Italy), and more. The jurors chose from a massive entry list of over 1500 names before deciding the eventual winners.
The latest award win is for AAIBA’s innovative, engaging, and highly impactful digital campaign for the Screen Writers Awards, a path-breaking event organised by the Screen Writers Association (SWA), India. AAIBA won the award for its superior creativity, which made the judges identify it as one of the best entries in the category. The clarity of design and creativity of vision was deemed to uphold the best standards of excellence and execution.
SWA is the governing body representing Screenwriters across the country’s large, small, and OTT screen formats. The organisation aims to ensure fair representation of the entertainment industry writers and give them due recognition and honour. SWA organised the Screenwriters Award 2020, and AAIBA successfully amplified the initiative through its well-executed end-to-end digital and social media promotions for the landmark event. With the second award win for the SWA campaign at the NYX Awards 2023, AAIBA has once again proved it is the best player in its category.
AAIBA Design founder Saurabh Chandekar said, “Winning an international award is always a special achievement, and with this win at NYX Awards, 2023, we have added the second trophy to this landmark campaign. It was a very special campaign and a major creative endeavour for us as we aimed to combine the depth that the art of writing requires with the glamour and playfulness that the entertainment industry offers. We collaborated with SWA to understand their vision and created a flawless, holistic, unique, and impactful brand identity. I am glad that the jury at the NYX Awards, 2023, also found AAIBA’s efforts worthy of this global recognition.”
Sharing her thoughts on the SWA 2020 campaign creatives winning the prestigious NYX Award, SWA Awards, chair Manisha Korde said, “This campaign was a humongous task as we had to create a visual brand identity for the entire SWA Awards campaign, and held a lot of discussions with AAIBA about the world of screenwriters and our aspirations about the positioning of the awards, which are the first of its kind in India. AAIBA and SWA put their best foot forward. I am ecstatic that AAIBA’s vision for SWA Awards 2020 has fetched yet another international recognition through this win at the NYX Awards, 2023.”
The NYX Awards is a leading international awards program that recognises, celebrates, and provides acknowledgement favouring all who possess extraordinary calibre across all facets of industries and mediums, specifically in the fields of marketing, communication, advertising, creativity, public relations, graphic design, print, digital, video, and audio. NYX simulates monumental achievements of boundless industries, viewed as a symbol of the highest standards for those who bear it.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
