MAM
Aabha Sachdev joins Times of India Metro Supplements as brand head
Mumbai: Moving on from the position of the head of corporate marketing at Sony Pictures Networks India, Aabha Sachdev has announced that she has joined Times of India Metro Supplements as brand head.
The announcement was made through her LinkedIn post that said: “Looking forward to working and learning from great industry stalwarts in this institution called ‘Times of India’.”
She brings over 21 years of in-depth experience in the media industry. She is a marketing leader who specializes in developing and executing marketing, PR, and brand association strategies for television and Bollywood film business. She did her MBA in marketing from the University of Pune and a certificate in digital marketing from Columbia Business School.
At SPNI, she successfully launched and promoted several popular shows and movies and is passionate about creating engaging and innovative campaigns that connect with the audience and drive business growth. Her earlier stints include Disney UTV Studios, and Disney Star.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
