MAM
AAAI conducts three-day creative workshop in Bangalore
BANGALORE: The Advertising Agencies’ Association of India (AAAI) organised a three day creative and strategy workshop between 23-25 January 2003. Several participants travelled from other cities to participate in the workshop which is targetted at entry-level and mid-level advertising professionals.
Aptly called “Survival of the Fittest”, the workshop had presentations from industry luminaries: Madison Communications CMD Sam Balsara, McCann Erickson chairman and CEO Sorab Mistry, O&M national creative director Piyush Pandey and RK Swamy BBDO national executive creative director Deepa Kakkar.
AAAI’s training and professional development committee chairman Noorul Islam conducted a module on the need to concentrate on maximising return on investment while developing the creative strategy..
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
