Brands
A plan for the crease as Complan ropes in cricket’s youngest centurion
Vaibhav Sooryavanshi fronts new ‘Thoda Plan, Thoda Complan’ campaign
MUMBAI: Big innings are rarely accidental, they are planned. That idea sits at the heart of a new move by Zydus Wellness, which has appointed teenage cricket sensation Vaibhav Sooryavanshi as the brand ambassador for its nutritional drink Complan. The appointment coincides with the launch of Complan’s new national campaign, Thoda Plan, Thoda Complan, aimed at sharpening the brand’s relevance in India’s fast-evolving children’s nutrition space. The campaign leans into a simple but powerful belief that big dreams are built on everyday discipline, steady planning, and the right nutritional support at home.
Sooryavanshi’s story mirrors that thinking closely. From long hours at the nets to competing against older players, his rise as India’s youngest centurion has been shaped by structured routines, sustained effort and consistent maternal support. The campaign positions this journey as proof that ambition is rarely overnight, it is prepared for, day by day.
Complan, which is clinically proven to support up to two times faster growth, is formulated with milk proteins and thirty four vital nutrients. The drink is designed to support not just physical growth but also memory, concentration and immunity, reflecting the growing parental focus on balanced physical and cognitive development.
Commenting on the association, Zydus Wellness chief executive officer Tarun Arora said the partnership reflects the brand’s long-standing philosophy. He noted that as expectations around children’s nutrition evolve, Complan is focused on credible, science-backed solutions that emphasise preparation, discipline and sustainable development values embodied by Sooryavanshi’s journey.
Over the years, Complan has steadily repositioned itself from being seen purely as a growth drink to a more holistic nutrition partner. Its messaging has expanded to include readiness, focus and long-term development, aligning with how modern parents view success beyond height charts alone.
For Sooryavanshi, the association is personal. He described Complan as a constant companion from local practice grounds to the national stage, crediting daily planning, his mother’s support and the right nutrition for helping him stay sharp and competitive. The campaign’s central phrase, he said, captures the rhythm of everyday preparation that fuels big ambitions.
The campaign will roll out through an integrated mix led by a television commercial inspired by Sooryavanshi’s real-life journey. The film traces his formative years of discipline and self-belief, with his mother and Complan shown as steady presences throughout. Digital films, influencer collaborations and wider consumer engagement initiatives are also planned.
With Thoda Plan, Thoda Complan, the brand signals its next phase positioning itself as a science-led ally for families navigating the growing ambitions, pressures and possibilities shaping today’s childhoods.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
