Brands
A Diamond is Forever dazzles with Desert diamonds
MUMBAI: Talk about sparkling under the spotlight! A Diamond is Forever unveiled its latest campaign, Desert diamonds, with a glittering evening at Artechouse in New York City on October 3, celebrating the individuality and timeless beauty of natural diamonds.
The event drew an A-list of celebrities including Ciara, Julia Fox, Lucien Laviscount, Lucky Blue Smith, and Teyana Taylor, alongside leading editors, visionary designers, and ambassadors from across the globe. Guests were treated to a multi-sensory experience featuring a curated exhibition of diamonds in warm whites, champagne, amber, and whiskey shades from over 30 renowned designers and brands.
The Desert diamonds collection pays tribute to the earth from which these treasures originate, capturing rarity, elegance, and emotional resonance. From red carpet moments to engagement rings, the campaign’s distinctive colour palette is already inspiring jewellery lovers worldwide.
Ciara wore a Premier Gem ring sourced from Botswana, paired with Vice Versa studs and a De Beers London necklace, while Teyana Taylor adorned Desert diamonds from Namibia with a Grandview Klein necklace and bracelet. Julia Fox, Lucien Laviscount, and Lucky Blue Smith also showcased statement pieces, adding glamour and star power to the evening.
The celebration included wine from Ibest Wine and a curated culinary journey by chef Lorna Maseko of Ekhaya, complemented by a unique soundtrack blending afrobeats and amapiano rhythms, reflecting the global spirit of the campaign.
De Beers Brands & Diamond Desirability CEO Sandrine Conseiller said, “Desert Diamonds celebrate individuality and self-expression. Whether as a style statement or everyday wear, these diamonds offer a modern take on love, connection, and heritage.”
With its combination of artistry, culture, and natural beauty, Desert diamonds highlight the ever-evolving allure of coloured diamonds while reinforcing A Diamond is Forever as a symbol of timeless elegance.
Brands
MakeMyTrip partners with OpenAI to boost AI-powered travel planning
Conversational AI now guides travellers from inspiration straight to booking
GURUGRAM: MakeMyTrip, India’s leading online travel company, has teamed up with OpenAI to bring a fresh twist to AI-driven travel planning. The collaboration integrates OpenAI’s APIs into MakeMyTrip’s app, making it easier than ever for travellers to move from chatting about dream trips to booking them.
The move centres around MakeMyTrip’s Myra interface, a GenAI trip planning assistant that now handles over 50,000 conversations a day in languages ranging from English and Hindi to Tamil, Telugu and Bengali. Myra helps travellers explore options, create itineraries and book flights, hotels and extras without the usual hassle of searching and filtering.
MakeMyTrip co-founder and group CEO Rajesh Magow said, “With OpenAI, we turn curiosity into confident decisions. When travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process. AI combined with our travel data makes it possible to deliver personalised, bookable options at scale.”
OpenAI managing director- international Oliver Jay added, “MakeMyTrip is showing how AI can make travel planning feel more like a conversation than a chore. Advanced AI isn’t just about back-end efficiencies, it’s about transforming the way travellers experience and engage with the platform.”
MakeMyTrip has long invested in AI across the travel lifecycle, from inspiration and discovery to booking and post-sales support. Nearly half of Myra’s queries now come from tier-2 and smaller cities, and voice interactions are booming outside metros, making AI travel assistance more accessible than ever.
With this partnership, MakeMyTrip is not just keeping up with AI trends, it’s aiming to lead the way, turning every traveller’s whim into a smooth, bookable adventure.
