Brands
A Diamond is Forever dazzles with Desert diamonds
MUMBAI: Talk about sparkling under the spotlight! A Diamond is Forever unveiled its latest campaign, Desert diamonds, with a glittering evening at Artechouse in New York City on October 3, celebrating the individuality and timeless beauty of natural diamonds.
The event drew an A-list of celebrities including Ciara, Julia Fox, Lucien Laviscount, Lucky Blue Smith, and Teyana Taylor, alongside leading editors, visionary designers, and ambassadors from across the globe. Guests were treated to a multi-sensory experience featuring a curated exhibition of diamonds in warm whites, champagne, amber, and whiskey shades from over 30 renowned designers and brands.
The Desert diamonds collection pays tribute to the earth from which these treasures originate, capturing rarity, elegance, and emotional resonance. From red carpet moments to engagement rings, the campaign’s distinctive colour palette is already inspiring jewellery lovers worldwide.
Ciara wore a Premier Gem ring sourced from Botswana, paired with Vice Versa studs and a De Beers London necklace, while Teyana Taylor adorned Desert diamonds from Namibia with a Grandview Klein necklace and bracelet. Julia Fox, Lucien Laviscount, and Lucky Blue Smith also showcased statement pieces, adding glamour and star power to the evening.
The celebration included wine from Ibest Wine and a curated culinary journey by chef Lorna Maseko of Ekhaya, complemented by a unique soundtrack blending afrobeats and amapiano rhythms, reflecting the global spirit of the campaign.
De Beers Brands & Diamond Desirability CEO Sandrine Conseiller said, “Desert Diamonds celebrate individuality and self-expression. Whether as a style statement or everyday wear, these diamonds offer a modern take on love, connection, and heritage.”
With its combination of artistry, culture, and natural beauty, Desert diamonds highlight the ever-evolving allure of coloured diamonds while reinforcing A Diamond is Forever as a symbol of timeless elegance.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
