MAM
9XM ties-up with Tantra to launch branded merchandise
MUMBAI: Bollywood Music Channel 9XM has entered into a strategic alliance with Tantra to launch a special range of t-shirts.
The t-shirts will feature 9XM‘s animated characters – Bade and Chote of Bakwaas Band Kar fame. They will have messages and themes which reflect the personality of the characters.
9XM head – programming Amar Tidke said, “The Bakwaas Bandh Kar Tees designed by Tantra with their funny and cool one-liners reflect the ‘no-nonsense‘ attitude of today‘s youth. Bade-Chote‘s famous wacky humor will definitely make these Tees fun to wear!”
Tantra has designed six different variants of this theme featuring Bade Chote.
Tantra owner Ranjiv Ramchandani added, “This is an interesting partnership, and pretty unusual too. It is a link between the humor and nuttiness of the channel‘s most recognised faces and the creativity of a T-shirt partner.”
9XM-tees are available in unisex range in different colours at select Tantra outlets across India from Rs 499/- onwards.
Brands
Mahindra reopens bookings for BE 6 Batman Edition
Limited rerun for sold-out 999-unit Dark Knight-inspired SUV starts 10 March 2026.
MUMBAI: Mahindra just summoned the Bat-signal for a second swing because when 999 Dark Knight SUVs vanish in 135 seconds, even Gotham knows demand never sleeps. Mahindra Electric has reopened bookings for the BE 6 Batman Edition, the world’s first commercially available Batman-themed SUV, following overwhelming fan demand after the original 999 units sold out in just 135 seconds. Created in association with Warner Bros. Discovery Global Consumer Products and inspired by Christopher Nolan’s The Dark Knight Trilogy, the collector’s edition is based on the top-spec Pack Three 79 kWh variant.
Bookings for the limited rerun open on 6 March 2026 via mahindraelectricsuv.com for preference registration, with actual bookings commencing on 10 March 2026 at 11:00 am for one day only. Deliveries begin on 10 April 2026. To reward loyalty, priority delivery will be given to bookings referred by existing BE 6 Batman Edition owners.
The edition features an aggressive satin black finish with custom Batman decals on front doors, R20 alloy wheels, Alchemy Gold-painted suspension and brake callipers, and the iconic Bat emblem prominently placed on hub caps, quarter panels, rear bumper, windows, rear windshield and infinity roof. Interior highlights include a brushed Alchemy Gold Batman Edition plaque, charcoal leather with gold sepia stitching, embossed Bat emblems on seats and buttons, pinstripe graphics, custom key fob, welcome animation, and Batman-inspired exterior engine sounds.
The original allocation of 999 units remains the founding chapter; this follow-up creates a second, limited opportunity for fans who missed the initial window.
In a world where superheroes rarely get sequels this fast, Mahindra is proving that when Batman meets battery power, the waitlist becomes legendary and the second chance arrives quicker than a Batarang.
