Ad Campaigns
92.7 BIG FM to create water conservation awareness this World Environment Day
MUMBAI: 92.7 BIG FM has long been at the forefront of addressing social issues through its on-air and on-ground campaigns. Continuing its endeavor of underscoring yet another rampant social problem, 92.7 BIG FM is encouraging participation from children to helm its environment awareness drive on the occasion of World Environment Day 2016. As a part of the drive last year, 92.7 BIG FM entered the Limca Book of Records with 12500+ entries. This year too, the radio network aims to go a notch higher by widening the scale of the drive in a bid to break its previous record.
Amplifying its reach nationwide, 92.7 BIG FM will conduct a national drive on June 5 at 6:30 AM across its 45 stations to create awareness among children below 15 years of age through a painting competition. Aiming to execute this simultaneously across locations, the FM network will target participation by over 15000 kids. Leveraging on the network’s reach, this initiative aims at not only educating the future generation, but also their families and listeners about the significance of water conservation.
The competition will require children to express the importance and implications of water conservation through art. To register for the drive, children can send in their entries at www.927bigfm.com/savewater or SMS BIG PANI to 55454.
Speaking on the initiative, a spokesperson from 92.7 BIG FM said, “Being a mass oriented platform that is at the forefront of underscoring social issues, we aim to motivate people to contribute towards planet earth. As part of the campaign, it is only fitting that our painting competition is being driven by children – the bright future generation. On behalf of 92.7 BIG FM, we sincerely urge all our listeners to show their support in whatever capacity they can.”
92.7 BIG FM’s nation-wide water conservation awareness initiative will be backed by an extensive on-air, on-ground and digital promotion campaign.
Additionally, in Mumbai, 92.7 BIG FM is going the extra mile to address the water scarcity faced by Maharashtra by joining hands with noted social activist- Mayank Gandhi and Fulora Foundation. Extending a helping hand towards Mumbai for Maharashtra initiative, Bollywood actor Kunal Kapoor’s crowd-funding platform ‘Ketto’ is raising funds to help the water stressed regions of Beed District. So far, Mumbai Big FM listeners have contributed INR 13 lacs through fulora.ketto.org.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
