MAM
92.7 BIG FM signed up as official radio partner for Mumbai Metro!
MUMBAI: With much excitement around the city owing to the inauguration of its first ever metro-rail route, Mumbai’s No.1 radio station 92.7 BIG FM, has officially partnered with Reliance Metro to capture the enthusiasm exclusively for its listeners. As a part of the tie-up, the station has geared up for a number of on-ground as well as on-air activities to give the listeners all the up-to-date news of the much anticipated beginning.
To kick-off the launch, 92.7 BIG FM went on-ground taking the Breakfast show with RJ Siddharth LIVE from the Mumbai metro itself! RJ Siddharth engaged with listeners and first time commuters on the metro rail route giving real-time news updates regarding the look of the station, the facilities, the management, etc. Also, Wednesday, June 11th, will see a special episode of Yaadon Ka Idiot Box with Neelesh Misra in which the ardent story teller narrates one titled ‘Mumbai Metro’ encompassing all the positive changes in the common man’s life with the start of the metro in the city.
92.7 BIG FM has also introduced a dedicated show called ‘Mumbai Metro’ every day from 6 – 7pm hosted by none other than the evening drive-time jock RJ Dilip. To ensure safety for travellers, the popular radio network will also run a ‘Do’s and Don’ts’ capsules with tips covering safety precautions while using the metro to travel. There will also be more capsules and testimonials talking about all the behind-the-scene action that Mumbaikars are completely unaware of – the never heard before story behind the construction of the many metro railway stations, the story behind building a bridge over the Andheri local railway lines without hampering the train services and lots more!
With an excellent line-up of evergreen music layered with fresh capsules and shows, the tie-up between 92.7 BIG FM and Reliance Metro is most definitely an ideal combination of entertainment and information about the Metro that Mumbaikars have so eagerly waited for!
Stay tuned for the latest on Mumbai Metro only on 92.7 BIG FM !
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
