Ad Campaigns
82.5 Communications appointed as creative agency for JSW MG Motor India’s product campaign
Gurugram: 82.5 Communications, part of the Ogilvy group, has been appointed as the new creative partner for an upcoming campaign of JSW MG Motor India. 82.5 Communications will be responsible for enhancing visibility and customer engagement of JSW MG India’s upcoming product across digital, social, and traditional platforms.
The partnership with 82.5 Communications aligns with JSW MG Motor India’s vision to not only stay ahead of the curve in the automotive industry but also highlight the brand’s forward-thinking approach to mobility, technologies and connected car. With a strong focus on developing marketing initiatives that resonate with brand’s ethos and appeal to a diverse and dynamic audience, this collaboration is set to bring fresh, innovative ideas and compelling narratives to the marketing strategies of JSW MG India.
Commenting on the partnership, JSW MG Motor India head of marketing, Udit Malhotra said, “At JSW MG Motor India, we are constantly exploring innovative ways to engage with our customers and create memorable brand experiences. Our partnership with 82.5 Communications is an exciting step towards delivering impactful, creative and immersive solutions to our discerning customers. Their innovative approach, combined with deep understanding of automotive landscape, makes them the perfect partner to lead the mandate for our upcoming product campaign.”
82.5 Communications – India said CCO, Anuraag Khandelwal said, “I’m stoked to join forces with JSW MG, the legendary British motoring brand that’s been fueling adrenaline junkies since a 100 years! From the vintage 14/28 Super Sports car to the sleek 1967 Roadster, and now the electric MG ZS EV, MGs always pushed the pedal to the metal on innovation, radical style, and sheer driving pleasure. More of the same spirit is now seen in their hatchbacks, sedans, and SUVs.
At 82.5, we’re buckled up and raring to collaborate, innovate, and shift communication into high gear!”
82.5 Communications president, North & East, Chandana Agarwal said, “We are thrilled to have been awarded the mandate for the new campaign of JSW MG India. This partnership marks a significant milestone for us, as MG is an iconic brand. We look forward to partnering them as they grow in the country, creating impactful work that resonates with their legacy and drive future growth together. It is a testament to the team work at 82Point5, we as a team demonstrated hunger and an understanding of the category that got us the business in a competitive multi agency pitch.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
