MAM
7UP SAYS GOLDEN TIMES ARE HERE
MUMBAI: When your time is right, everything that you touch will turn to Gold. It is this timeless insight that 7Up, the clear lemon refreshing drink is building on as the key insight for its new campaign that says- ‘Golden Times are Here.’
In true 7Up style, the brand’s new campaign Golden Times encourages consumers to be their authentic cool self, chilled out and confident, in the belief that when the time is right, all you need to do is chill and everything will fall into place. The brand brings this insight alive with its new ‘shelf to media’ program where consumers can win gold every hour by sipping 7UP and chilling out. This campaign will be brought alive with a powerful TVC and amplified across multiple media. The creative idea has been conceptualized by creative agency DDB Mudra Group. You can watch the TVC here.
Over 2 months, consumers stand a chance to ‘WIN GOLD EVERY HOUR’ and all consumers can win a Rs 20 Amazon Pay Voucher that can be availed on www.amazon.in or on the Amazon shopping mobile application. The mega prize is a gold coin of 10 gms of 22 carat every hour between 10 am and 8 pm every day from 1st December 2018 to 31st January 2019.
Speaking on the campaign, Anuja Mishra, Associate Director-Flavours Marketing, PepsiCo India said, “7Up is a cool and young brand that encourages consumers to be their optimistic self. We’ve always stayed close to consumer trends & local cultural insights, and that’s how our new campaign of “ Golden Times” was envisaged. We spoke with consumers and identified that In this speed age, consumers are looking for quick and quirky ways to stand out. We’ve brought this insight to life, where consumers could win gold every hour, all they need to do is chill with a 7UP and SMS the code under the cap.”
Vishnu Srivatsav, Creative Head, DDB Mudra Group, South & East said, “We really wanted to communicate a simple insight that when your time is right you could chill and still win. And we wanted to bring it alive in the most evocative and culturally impactful way possible. Whether it’s the signature swag or the father son relationship, we wanted the communication to truly reflect the relevant culture.”
The special initiative is applicable on the entire PepsiCo India Beverage portfolio, be it 7UP, Pepsi, Mountain Dew, Mirinda or Tropicana Slice on 250 ml, 300 ml, 500 ml, 600 ml, 750 ml, 1.2 litre, 2 litre and 2.25 litre packs. All that consumers need to do is to purchase their favourite PepsiCo beverage, SMS the 8-digit unique code printed behind the label or under the crown to +91 9223492234. Post sending the SMS, the participant will receive an SMS confirmation containing 17-digit code which would be counted as valid entry. For Tamil Nadu, the participant has to answer a question, while for other states, the consumer entries will be fed into a randomizer.
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
