MAM
78 per cent urban Indians perceive India to be on right track: Ipsos Global Advisor What Worries the World
Mumbai: The Feb 2024 wave of the Ipsos What Worries the World shows that at least 78 per cent of the urban Indians polled believe India is moving in the right direction. Interestingly, there was an eight per cent surge seen over Jan 2024. On the contrary, six in ten global citizens said their country is on wrong track.
Countries belonging to the global south were at the top of the heap. Signalling the new shift in growth and optimism. The markets being Indonesia (80 per cent), India (78 per cent), Singapore (76 per cent), Thailand (68 per cent), Argentina (60 per cent), Malaysia (57 per cent) etc. Countries most downbeat about the future and believing their country is on wrong track and at the bottom of the heap were – Peru (16 per cent), South Africa (18 per cent), France (23 per cent) and Hungary (23 per cent).
What worries urban Indians and global citizens
Ipsos What Worries the World global survey also covers views on the top issues citizens believe their countries are facing. In Feb top issues enlisted by Indians included – Inflation (49 per cent), unemployment (43 per cent), education (35 per cent), crime and violence (23 per cent) and financial and political corruption (21 per cent). For global citizens their top worries included inflation (36 per cent), poverty and social inequality (30 per cent), crime and violence (30 per cent), unemployment (26 per cent) and financial and political corruption (62 per cent).
“In Feb we witness more Indians being confident about the future and about how we are doing as a country. India has always been resilient during torrid times. Even with the 2 wars (Ukraine & Gaza) impacting global economies including India, increasing inflationary conditions and leading to massive job cuts. We have shown stability and consistency in growth. As a country we are defining our own set of priorities for trudging forward . A confident nation has a positive impact on its citizens. Indians worry about inflation, unemployment, education, crime and corruption the most. The survey highlights issues to flag it to the govt that some of these areas need attention. Though inflation continues to be the No.1 global worry as well,” stated Ipsos India CEO Amit Adarkar.
“It’s a double whammy of issues Indians are dealing with – high cost of living and unemployment. And these issues continue to sit on the top, for 2 years in a row now. Global polycrisis has accentuated it for India as we live in an interconnected world and no country is insulated from it,” added Adarkar.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
