AD Agencies
5W1H uses drone and CGI videos for the launch of SHOTT’s latest outlet in Pune
Mumbai: 5W1H, a creative and media advertising agency, has recently launched the marketing campaign for Shott’s newest outlet in Pune, Koregaon Park.
To create a large buzz and amplify it across mediums, 5W1H conducted a 2 week-long pre and post-launch strategy. As part of the marketing activities, there were parties tailored for mom-vloggers, influencers, and corporate gatherings.
They also leveraged digital media to do a sneak peek of SHOTT Pune’s offerings. A captivating drone video was filmed and released during its launch. This live-action drone video captured all the aspects of the outlet and highlighted the complete premium experience which includes Spark Tech Bowling, Arcade Games, VR Gaming, Exclusive Banquet Halls, and Restaurant.
Sharing his enthusiasm on the Pune venture, SHOTT COO & visionary force Smeet Shah said, “We are thrilled to introduce SHOTT to Pune, a city known for its vibrant culture and appreciation for entertainment. SHOTT Pune is not just an amusement center; it’s a destination where technology meets recreation, creating an unparalleled immersive experience like no other. We are confident that SHOTT Pune will set new benchmarks in the premium entertainment segment and become the go-to destination for those seeking a blend of excitement, luxury, and culinary delights.”
“The expansion of SHOTT to Pune is not just a business move; it is a strategic endeavor to create a lasting impact. Beyond the initial marketing activities, our focus is on building enduring connections, building partnerships, and contributing to business growth as SHOTT ventures into the dynamic Pune market. We are excited about the opportunities ahead, and our focus is not only to launch SHOTT in Pune but also to establish a significant presence in the Pune entertainment and gaming industry” said 5W1H co-founder & chief business officer Kunal Luhar.
5W1H co-founder & CCO Aakash Chatterjee said, “We are thrilled to be a part of the journey as SHOTT expands its horizons to Pune. 5W1H is not just about marketing and crafting campaigns, it is about curating experiences and a narrative that unfolds, captivating hearts to redefine entertainment experiences. We are excited for the next phase of the activities.”
SHOTT is not an ordinary amusement center; it is designed as a versatile space for entertainment enthusiasts. It is set to deliver a heart-pounding experience and redefine the joy of bowling as it features Asia’s only Spark Tech Bowling arena with a collection of more than 60 arcade games. SHOTT Pune is all set to emerge as a perfect setting for a variety of events, be it an intimate office gathering or a fine dine restaurant and bar which is a perfect blend of excitement with sophistication.
AD Agencies
Publicis Groupe to acquire 160over90 from WME Group
Deal aims to build data-led platform linking brands, fans and culture at scale
MUMBAI: Publicis Groupe has agreed to acquire 160over90 from WME Group, in a move that signals a major push into the fast-growing world of sports and culture-led marketing.
The deal, subject to regulatory approvals, will see Publicis combine its existing Publicis Sports capabilities with 160over90’s global footprint to create what it calls a unified, end-to-end platform connecting brands with audiences through sport, entertainment and culture.
Founded as a division of WME Group, 160over90 has built a reputation for delivering high-impact campaigns across some of the world’s biggest sporting moments, including the Super Bowl, Olympic Games and FIFA World Cup. With over 670 employees across the US, UK, EMEA and Apac, the agency works with global brands to create experiences that resonate both on and off the field.
The acquisition reflects a broader shift in marketing, where sport has become a central pillar of premium media. With the global sports media market estimated at $150 billion and sponsorships crossing $90 billion, brands are increasingly looking for more integrated ways to engage audiences.
Publicis is betting that a data-led approach will be the differentiator. By integrating 160over90 with its own capabilities, including the Epsilon identity ecosystem and Influential network, the company aims to offer marketers a seamless way to plan, activate and measure campaigns across media, sponsorships, live events and creator partnerships.
Publicis Groupe CEO Arthur Sadoun said, “After building our industry-leading position in identity resolution, commerce, and creators, our next big bet is sport. In the age of AI, it has become one of the most high-value channels for clients.”
He added that combining 160over90’s expertise with Publicis’ data and technology stack would help “connect brands to fans in ways that are both meaningful and measurable”.
Echoing the sentiment, Publicis Connected Media CEO Dave Penski said, “Sport has become the most powerful intersection of culture, commerce and community,” highlighting the growing need to treat sports marketing as a measurable channel rather than just brand-building.
As part of the deal, Publicis will also enter into a strategic partnership with WME Group, enabling closer collaboration on talent, content and brand partnerships. WME Group president Mark Shapiro said the tie-up would open up new opportunities for talent and brands to scale their ambitions globally.
Post acquisition, the combined Publicis Sports entity will report to Suzy Deering, while Robbie Henchman will remain with WME Group to oversee the ongoing partnership.
The move builds on Publicis’ recent investments in the space, including acquisitions of Adopt and Bespoke in 2025 and a partnership with Magic Johnson Enterprises, underscoring its intent to dominate the intersection of sport, culture and commerce.
As brands chase both attention and accountability, Publicis’ latest play suggests the future of sports marketing may be less about moments alone and more about measurable impact at scale.
