MAM
4AM Worldwide bags integrated marketing mandate for Sumadhura Group
Mumbai: The creative communication firm, 4AM Worldwide, has won the integrated marketing mandate for Sumadhura Group, a residential and commercial real estate developer.
4AM will be responsible for creating awareness and salience for brand Sumadhura and their projects. The firm will take care of the overall branding, advertising and digital appearance of Sumadhura Group. To serve the marketing needs of the client, the firm aims to provide result driven solutions for the next phase of their exponential growth.
Speaking of this association, Sumadhura Infracon senior VP- sales & marketing Srinivas Moramchetty said, “We’re thrilled to welcome 4AM Worldwide as our new creative communication partner. We want to leverage their vast experience in integrated marketing communication along with a storytelling approach. Today’s consumers are evolving every day, so it is important for the success of Real Estate companies like us, who have been in business for the last 25 years, to innovate and engage with customers differently from brand and product communication front.”
Speaking about the win, 4AM Worldwide chief operating officer Meenakshi Aggarwal stated “Sumadhura group has been a well-established player in Bangalore and Hyderabad markets. It is aggressively pursuing growth and we are delighted to partner with them in their growth. The Real Estate sector is bounding back as the pandemic impact starts fading away, making it an ideal time to engage with audiences via integrated marketing.”
The creative and business leadership at 4AM has successfully built numerous brands across diverse categories, from naming and identity design to managing integrated campaigns across TV, print, outdoor, radio, digital & events.
4AM attributes this success to the deep research and landscape understanding the team does before embarking on any new domain or brief. The company’s portfolio includes clients from various sectors starting from BFSI, Film and Media, Government & PSU, Education, Real Estate, Construction Materials to E-commerce.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
