MAM
4AM Worldwide bags integrated marketing mandate for Sumadhura Group
Mumbai: The creative communication firm, 4AM Worldwide, has won the integrated marketing mandate for Sumadhura Group, a residential and commercial real estate developer.
4AM will be responsible for creating awareness and salience for brand Sumadhura and their projects. The firm will take care of the overall branding, advertising and digital appearance of Sumadhura Group. To serve the marketing needs of the client, the firm aims to provide result driven solutions for the next phase of their exponential growth.
Speaking of this association, Sumadhura Infracon senior VP- sales & marketing Srinivas Moramchetty said, “We’re thrilled to welcome 4AM Worldwide as our new creative communication partner. We want to leverage their vast experience in integrated marketing communication along with a storytelling approach. Today’s consumers are evolving every day, so it is important for the success of Real Estate companies like us, who have been in business for the last 25 years, to innovate and engage with customers differently from brand and product communication front.”
Speaking about the win, 4AM Worldwide chief operating officer Meenakshi Aggarwal stated “Sumadhura group has been a well-established player in Bangalore and Hyderabad markets. It is aggressively pursuing growth and we are delighted to partner with them in their growth. The Real Estate sector is bounding back as the pandemic impact starts fading away, making it an ideal time to engage with audiences via integrated marketing.”
The creative and business leadership at 4AM has successfully built numerous brands across diverse categories, from naming and identity design to managing integrated campaigns across TV, print, outdoor, radio, digital & events.
4AM attributes this success to the deep research and landscape understanding the team does before embarking on any new domain or brief. The company’s portfolio includes clients from various sectors starting from BFSI, Film and Media, Government & PSU, Education, Real Estate, Construction Materials to E-commerce.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
