Event Agencies
45 IAA World Congress set to make waves in Penang, Malaysia from 6 to 8 March, 2024
Mumbai: The International Advertising Association (IAA) is to unveil the forthcoming 45 IAA World Congress poised to captivate Penang, Malaysia, from 6 to 8 March, 2024. Against the dynamic canvas of a rapidly evolving global landscape, this landmark event pledges to unite influential leaders and trailblazers from the advertising and marketing realm for an immersive three-day experience brimming with insightful discussions, innovation showcases, and unprecedented networking opportunities.
At the core of the 45th IAA World Congress lies the compelling theme ‘Brand: Re-Code, an imperative call for businesses to adapt, infusing creativity, compassion, and technology into their strategies to redefine brand narratives. In an era characterised by transformative shifts – social, economic, and technological, organisations must recalibrate their approaches. The vulnerabilities exposed by recent crises underscore the need for a re-evaluation of traditional brand models and the adoption of agile operating frameworks.
The 45 IAA World Congress aims to probe into cutting-edge trends shaping the advertising landscape. Through engaging dialogues, insightful knowledge exchanges, and the sharing of best practices and case studies, attendees will gain illuminating insights into frameworks that empower brands not only to thrive but also to positively impact the evolving global scenario.
Building on the resounding success of the 2019 IAA global Congress in Kochi, India which witnessed a remarkable gathering of industry experts, the 45th IAA World Congress in Penang is poised to establish new benchmarks. Penang, renowned for its rich cultural heritage and exceptional connectivity, provides an ideal backdrop for nurturing meaningful collaborations and connections among industry professionals.
Expressing his excitement, 45th IAA World Congress President, Chairman IAA Malaysia Penang John Chacko said, ‘The convergence of social, economic and climate issues, along with rapid technological advancements has created a new reality for businesses to navigate. Equally, social issues such as inequality, diversity and inclusion have gained significant attention with customers and the workforce demanding more ethical practices all around. All these issues would be discussed and debated by senior global experts in Penang. And Penang itself is a wonderful confluence of diversity, heritage, and culture.”
Eros Media World PLC and IAA global vice president & area director, APAC Region, Group CEO Pradeep Dwivedi added, “The Indian media, advertising and marketing talents are making big waves globally in creative excellence, impact and effectiveness. The IAA World Congress 2024 in Penang, Malaysia offers Indian delegates with the perfect blend of learning and sharing the same with the worldwide community of professionals. I am confident of its wide appeal and benchmark level of participation from India, coming on the back of the phenomenally successful IAA World Congress previously held in Kochi, India. I am especially delighted to share that my good friend and an esteemed industry colleague Avinash Pandey, CEO, ABP Network has been chosen as the leader of the Indian Delegation to IAA World Congress at Penang and looking forward to it. With Indians not needing visas to come to Malaysia the path has been made even easier for a good participation from India.”
Further, President IAA India chapter and CEO ABP Network Avinash Pandey said, “The 45th IAA World Congress marks a pivotal gathering, echoing the success of our 2019 Congress. It serves as a hub for innovative ideas and transformative discussions, shaping the future of our industry. We eagerly anticipate a robust Indian delegation, expecting invaluable insights and collaborations.”
The 45 IAA World Congress will feature an exceptional line-up of some influential figures as speakers from the creative and marketing domain. Some of them will include Maher Nasser (UN director of Outreach Communications), YAB Chow Kon Yeow (chief minister of Penang), Dr. Alex Connock (senior fellow, Oxford University), Tan Sri Tony Fernandes (founder CEO of Air Asia, Capital A), Caroline Yap (MD, Global Google AI Business), Dato’ Loo Lee Lian, CEO of Invest Penang, Dato’ Seri Paduka Maimunah, executive director of UN-Habitat, and Ashwin Gunasekaran, CEO of Penang Convention & Exhibition Bureau (PCEB), amongst others.
With its focus on fostering innovation, collaboration, and redefining brand strategies, the 45 IAA World Congress invites global leaders, industry experts, and visionaries to be part of this transformative journey.
More about the event – https://www.iaawc.com/
Event Agencies
Symphonies Life ditches plain sleep pitch, rebrands bedtime as a lifestyle with Volume
MUMBAI: Sleep is no longer just something you fall into. It’s now something you buy into. Symphonies Life has unveiled a fresh brand identity that signals a shift from product to philosophy—from mattress to mindful ritual. And leading the rebranding charge is creative agency Volume.
Announced on 23 June 2025, the overhaul is built on the narrative of ‘engineering better sleep for a more conscious lifestyle’. From wave-like visual metaphors to motion-inspired branding that breathes rhythm and calm, the identity leans into the science and soul of sleep.
Volume created a modern, minimalistic visual language that reflects stillness and serenity, anchoring the brand in experiences rather than just specifications. Across POS displays, social content, packaging, influencer kits, and experience zones, Symphonies Life now speaks in a consistent tone of calm.
“We wanted to go beyond just being another mattress in the market. With Volume, we were able to build a brand that speaks to a more conscious, wellness-focused consumer”, said Symphonies Life CEO Shivans Agarwaal. “Sleep is personal, emotional, and essential, and our new identity finally does justice to that philosophy”.
“Symphonies Life is no longer just a product you buy, it’s a ritual you invest in. Our role was to balance commercial intent with emotional resonance. Every element, from brand voice to visual rhythm, was crafted to elevate sleep into the lifestyle space”, added Volume brand director Rishabh Srivastava.
The D2C strategy ties together intuitive packaging with immersive storytelling, reinforcing the brand’s push to carve out space in the wellness economy. With a design-led, emotionally charged refresh, Symphonies Life is positioning itself as a serious player in the premium sleep market.
