Brands
3SS names Felix Walter chief growth officer for Automotive
Walter to drive in-car entertainment growth and global partnerships
STUTTGART: 3 Screen Solutions (3SS), the software company bringing content to every screen from homes to cars, has appointed Felix Walter as chief growth officer, automotive. In this newly created role, Walter will steer 3SS’ global growth in the automotive sector.
Walter will focus on expanding 3SS’ automotive business, boosting customer acquisition among OEMs and service providers, and leading go-to-market, revenue, and business development strategies across marketing, sales, product, and customer success.
Central to his plans is 3Ready Automotive, 3SS’ in-car media platform that offers OEMs a flexible way to engage users and monetise content. Walter will oversee its ongoing growth, welcoming new content partners and expanding 3SS’ network of strategic alliances. The platform gained attention with the launch of the 3Ready Content Bundle at CES 2026.
This appointment follows recent successes including the launch of Škoda Play, the carmaker’s infotainment hub delivering curated video content such as news, themed clips, how-to videos, and branded material. Services like this are transforming waiting and charging time into engaging experiences, opening fresh revenue opportunities for OEMs.
3SS CEO Kai-Christian Borchers said, “Felix’ appointment signals our bold ambition in automotive. Since joining in 2023, he has driven rapid growth and success in this space, and we’re delighted to empower him to take the business even further.”
Walter added, “I’m thrilled to take on this role at a moment when in-car entertainment is taking centre stage. OEMs are waking up to the value of enriching their vehicles’ user experience. 3SS’ experience with smart TV and major entertainment platforms worldwide positions us perfectly to help carmakers create content-rich, personalised experiences that grow revenue over the long term.”
With Walter at the helm, 3SS looks set to accelerate the commercial possibilities of the software-defined vehicle, turning everyday journeys into entertainment opportunities.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
