Brands
33K Participants from 18 countries advance to the Unstop World Cup Final
Mumbai: Unstop, the community engagement and hiring platform for students and graduates, has announced the finalists of its ‘World’s Biggest Cricket Quiz Festival’.
1 The quiz saw a total of 33,000 participants hailing from 18 countries, primarily India, the United States, and Bangladesh, vying for the prize pool of Rs 4,00,000.
2 Unstop conducted 45 daily quizzes throughout the tournament, with six questions for every player to ace.
3 The grand finale of the Unstop World Cup Cricket Quiz Festival will be conducted on 18 November, a day prior to the finale of the 2023 ICC Men’s Cricket World Cup.
4 The top six are Tushar Kanda from NIT Karnataka, Surathkal; Madhav Kedia; Pradhyumna R from PES University, Bengaluru; Preetham Upadhyay from Barclays; Abhishikth Boda from IIT, Sri City; and Saswata Panigrahi, an alumnus of IIM Ahmedabad.
The winner of the Grand Finale shall be crowned the World Cricket Quiz Champion and will take home a prize money of Rs 1,00,000, while the runner-ups receive Rs 50,000 and Rs 30,000 each. There are cash prizes for all other finalists along with Amazon Vouchers, a subscription to OTT Play for the top 100 players. All participants receive a subscription to Unstop Pro.
The finale will see Arun Lal, ex Indian cricketer and commentator, and Sresth Shah, editor, and journalist at ESPNcricinfo, as celebrity guest quiz masters posing questions to the finalists.
Unstop founder and CEO Ankit Aggarwal said, “Cricket is one game that brings together millions and we’ve been cheering for #Unstoppable Team India since day 1. This quiz was indeed a wonderful experience of giving our community of young talent a digital playground to showcase their best shots!”
Unstop VP marketing & growth Alekhya Chakrabarty added, “We felt it is natural to combine quizzing with the cricket world cup to come up with this competition for our community. The quiz saw stellar participation and I’m glad all participants could connect with their inner fan through it. Super excited for both the finals on 18 & 19 November.”
Reflecting on the experience, one of the finalists, Preetham Upadhyay said, “I used to look forward to the Unstop Cricket quiz at 6 PM, as much as the actual matches at 2 PM, and this had become a daily ritual over the last month all through the world cup. It was overall a fun and challenging experience as questions and scoring evolved through the festival.”
Tune in to watch the finale on 18 November at 4:30 PM on www.unstop.com and their Youtube channel Unstop_World. An exciting day when they’ll be playing the final innings with the top 6 and announcing the winners to present them with their much-deserved rewards!
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
