MAM
22nd Convergence India 2014 expo ends today
MUMBAI: Convergence India 2014 expo, South Asia’s largest ICT, media, entertainment and applications industry expo, was inaugurated by Hon’ble Member of Parliament and Former Union Minister, Shri Syed Shahnawaz Hussain at Pragati Maidan, New Delhi. Speaking on the occasion, Shri Syed Shahnawaz Hussain had said, “I am pleased to be present at this important platform that recognizes the potential of the evolving telecommunications, media and entertainment industry and its contribution in boosting the economy, and overall growth of the nation”.
Following this, Dr. Rahul Khullar, Chairman, TRAI set the agenda for the three day expo by opening the floor for dialogue on “Connecting India”, the theme for the 22nd edition of Convergence India 2014. The inaugural ceremony also saw industry leaders such as N Ravi Shankar (Special Secretary & Administrator, USOF, DoT), Anupam Shrivastava ( Director (CM) & CMD (Designate), BSNL), Umang Das, Chief Mentor, Viom Networks Ltd., Rajan S Mathews, ( Director General, Cellular Operators Association of India ), Pankaj Mohindroo (National President, Indian Cellular Association) and Rajiv Bawa (Country Head, Telenor).
The 1stTelecom summit 2014 on “Home Grown Technologies and Skills’ was inaugurated on the day 2 of the 22nd Convergence India, 2014 expo. The summit was jointly organized by Telecom Centers of Excellence (TCOE), Telecom Sector Skill Council (TSSC)and Exhibitions India Group and was supported by Government of India (DoT &DeitY), service providers, manufacturers, training partners, industry associations and academia.
The day 3 of 22nd Convergence India 2014 witnessed the first of its kind Afro-Asian Media Summit which was chaired by Mr. Phil Molefe, Vetran South African Broadcaster. In his address, he said, “Geographical boundaries have fallen away and we are now one big media community driven by the power of technology. We have to be committed, skilled and innovative to capitalize the abounding opportunities”.
This dynamic initiative will create opportunities of partnerships, investments, support and many more collaborations. With this platform in place, there can be an exchange of ideas, expertise between the two nations.
Mr. Albertus Aochamub, President SABA, said, “This is a partnership of equals. Both India and Africa have common history, struggles and challenges. India is a hub of skilled personnel and with the help of media, technology and other ICT tools, both the countries can learn from each other.”
Mr. Rahul Nehra, Co-Founder Afro Asia-Media Summit, announced the launch of Afro-Asian Media Awards 2015. He said, “We are taking the first step in driving excellence through the awards. We need to felicitate people of our own continents for the work they do”.
H.E. Dr. Perks Ligoya, High Commissioner of Malawi, said “I feel honored to be in the First Afro-Asian Media Summit. This event comes at a very good time”. He also commented on how through e-learning, e-health, e-money, e-commerce, Africa and India can benefit from each other.
In addition, 22nd Convergence India 2014 also witnessed a seminar on FTTH Council Asia-Pacific, also strategic partner of Convergence India this year. The theme for the seminar was ‘Fiber for Convergence’ and offered great opportunities to the participants to network & collaborate while providing consistent information on FTTH from industry experts.
Some of the prominent speakers were N Ravi Shankar, CMD, Special Secretary & Administrator, USOF, DoT, Anil Pande, Director, Dura-Line, Anuj Jain, PWC and Vipin Tyagi, C-DOT.
Prem Behl, Chairman, Exhibitions India Group said, “With this 22nd Convergence India 2014, the roadmap for telecom, media and entertainment industry has been outlined and we will continue to contribute towards the changes and development of these sectors as the journey continues.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
