Brands
1441 Pizzeria partners Hyperspace for retail-led brand solutions
MUMBAI: Hyperspace India, Dentsu Aegis Network’s retail shopper marketing agency, has collaborated with 1441 Pizzeria, for its latest activity. The objective is to revamp the existing brand feel, gain more visibility through its new logo store environment and thus, connect with 1441 Pizzeria’s core audience.
The designs are adapted to the brands new 'avatar' and induce freshness and vibrancy. The design ensures the use of architectural elements to bring in a true experience to the consumers.
1441 Pizzeria manager marketing Kenrick Fernandes said, “1141 Pizzeria as a brand wanted to exhibit uniformity in visual merchandising for all our stores across the nation. We moreover wanted a retail partner than an agency who is empathetic & aligned to our growth vision. Hyperspace having omnipresence across India was able to accomplish the program within the turnaround time while delivering uncompromised quality standards. I appreciate the cooperative spirit and the attention to detail that enabled us to streamline the entire program. Couldn't be more thrilled to work with such a terrific team, and we are looking forward to working with Hyperspace on our next project. We plan to open 50 pizzerias in 5 years across 10 cities.”
Hyperspace India VP Arti Singh said, “We are extremely happy with the outcome of the work. Our team left no stones unturned to give the best within stipulated turnaround time. What seemed challenging in the beginning was countered with a robust operational plan and execution roadmap. Our planning capabilities and scientific project management delivered to the objective.”
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
