MAM
10 marketing trends the banking industry can’t ignore
The banking industry is undergoing a massive transformation. Structural, technological data, artificial intelligence and digitisation are changing the dynamics in the world of finance. As a result, marketing in the banking and finance industry has also become more digitised and data-driven. Here are the 10 experiential marketing trends for the banking industry.
1. Mobile Banking
Consumers are frequently seeking information and transactions online and on the go. With smartphones and better connectivity, banking is done on mobile phones. This implies that the bank’s online presence should have a mobile-friendly interface. Moreover, a mobile banking app should not merely be a tool for net banking. Mobile banking apps need to add more value to the consumer’s life through budget tracker built-in, non-intrusive product messaging. Therefore, in-app marketing is an opportunity that can’t be missed.
2. Personalisation
Consumers expect personalisation in content and service experience. They expect to be treated as an individual and not as a representative of a segment. The Accenture Digital Banking report says that around 33 per cent of customers are ready to end business dealings that lack any personalisation. Advancement in technology makes this possible. To ensure top of the mind recall for customers, ‘Hyper Relevance’ is the key.
3. Chats
Millennials and Generation Z prefer texting /chats as a mode of communication over emails. It's predicted that chatbots will contribute about 80% of business to consumer communication in the next 5 years. Chatbots, Facebook messaging, Webchats and WhatsApp messaging as a marketing tool, is primed to be vital for enhanced consumer experience.
4. Data-driven communication and experience
Marketing now is backed by data, not just guesses. Analytics and data can help in creating a detailed profile and predict behaviour ranging from attentions spans to purchase potential. This implies that marketing will boast of better reach and response. Contextual aware-Artificial Intelligence backed advertising and communication will matter. It will also be important to keep the message real.
5. Omnichannel experiences
Crafted omnichannel experiences that enhance the customer’s journey across channels is becoming important. Seamless, personalised and engaging multi-channel communication is what will retain consumers for a brand. Brands now need to reach out to consumers to build offline and online relations by exploring all avenues.
6. Video is vital
Video consumption continues to grow. As videos are ranked higher in search, they should be harnessed to communicate with consumers. A Deloitte Banking Report mentions that digital self-service and virtual video meetings have the potential to improve branch walk-ins. Explainer videos, testimonials, recommendations, product or trend reviews, expert vlogs, video campaigns, etc will be an integral part of marketing plans.
7. Voice search ready
The next banking query may be done by voice search apps. A recent study predicts that by 2020, half of all searches will be voice-based. Making SEO voice ready requires a different strategy. Conversation-style content that focuses on how, when, where and why will play a key role for voice-based search functionalities. Additionally, this means the implementation of different tonality and designing of marketing communication from visual to a dialogue process.
8. Staying Social
Banking brands will increase their presence on social media. It can be used to promote financial awareness, talk about digital banking benefits and even do follow-ups. Social media will continue to help consumers connect with the brand. Social media will be used to educate and engage the next generation of consumers -generation Z.
9. Content that connects
Information fatigue is a reality. To improve the endowment effect in consumer’s minds, content that connects at the human level will stand out. Compelling content and communication across the channel which enriches consumer’s experience will be preferred.
10. Café-branches
The Deloitte Banking Report mentions an interesting thing – there is a 31 per cent likelihood of increased branch use if the branches have a Café vibe. Plugin facility, freedom to work from the branch and relaxed atmosphere will change the way banking is perceived – something that most of the banking branches may not offer now.
Digitisation, data, and technology are pushing marketing towards new and greater possibilities. Marketing for the banking industry will increasingly become a mix of data, analytics and technology – all with a real human touch.
(The author is MD & CEO, NeoNiche Integrated Solutions. The views expressed are his own and Indiantelevision.com may not subscribe to them.)
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
