Brands
0101.Today appoints Nitika Khanna as director – martech
Industry veteran to build data-led customer engagement and martech systems
MUMBAI: Data may be the new oil, but turning it into meaningful customer engagement requires the right machinery. Conversion specialist 0101.Today believes Nitika Khanna is just the engineer for the job.
The company has appointed Khanna as director – martech, tasking her with building lifecycle-driven martech architectures that bring together customer data, analytics, automation platforms and communication systems into a single engagement engine.
In her new role, Khanna will work with enterprise teams to design martech ecosystems that link data infrastructure with marketing automation and lifecycle strategies. The goal is simple but powerful: turn streams of customer data into practical engagement frameworks that drive conversion, strengthen retention and build long-term customer value.
Khanna arrives with more than a decade of experience spanning consumer technology platforms, digital marketplaces and enterprise consulting. She previously served as director – martech at Performics India and head of crm at Maison D’Auraine.
Her career also includes key roles such as retention consultant at WebEngage, head of crm at Trell, and associate marketing manager at Nykaa, where she helped develop and scale crm and lifecycle engagement systems across multiple markets. Her work has focused on retention frameworks, behavioural segmentation models and automation systems that help brands turn customer insights into meaningful engagement at scale.
Welcoming her to the company, 0101.Today co-founder and managing partner Ajay Verma, said Khanna’s expertise will help strengthen the firm’s data-driven approach to growth. “We are delighted to welcome Nitika to 0101.Today. Her deep understanding of martech ecosystems and lifecycle engagement will play an important role as we continue helping enterprises translate customer data into measurable business outcomes and build integrated growth systems,” he said.
Khanna said the timing of the move is particularly exciting as organisations look to get more value from their martech investments.
“When data, technology and lifecycle strategies work together, businesses can create far more meaningful and consistent customer engagement. I look forward to helping enterprises build systems that translate customer data into measurable growth,” she said.
Her appointment further reinforces 0101.Today’s focus on helping enterprises build integrated martech infrastructures designed to scale engagement, improve conversions and deliver sustainable growth.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
