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MUMBAI: For those looking for an overview of complex marketing-advertising situations, here is a book that looks to address that need. FCB-Ulka Brand Building Advertising –...
MUMBAI: AXN’s action plan to maintain and increase channel share is simple. Build up viewer loyalty by exposing viewers to fresh and invigorating programming genres that...
NEW DELHI: The Indian print media is looking forward to an early announcement of the policy framework providing clear and positive guidelines for the foreign direct...
MUMBAI: With the anniversary of the most significant news event of last year nearly upon us, BBC World Service will launch a four-part series exploring international...
