MAM
Zakir Khan hits the road with India’s biggest comedy tour ever
MUMBAI: In a blockbuster moment for India’s live entertainment scene, Only Much Louder (OML) and TribeVibe Entertainment, a BookMyShow enterprise, have inked a game-changing deal to roll out Zakir Khan’s biggest-ever stand-up tour—spanning more than 60 cities and reaching 160,000 fans.
It’s not just the largest comedy tour by an Indian comedian, but also the single biggest deal ever signed in India’s comedy circuit, setting a precedent for scale, structure and star power.
From metros to mofussils, this laughter caravan will traverse the length and breadth of India, proving that comedy isn’t just an urban indulgence anymore—it’s a mass cultural movement. The partnership blends Zakir’s magnetic stage presence and OML’s talent stewardship with BookMyShow’s data clout and TribeVibe’s grassroots muscle to deliver what could be India’s first truly nationwide comedy experience.
“This collaboration signals a new form of cultural consumption in India, one that is ambitious in scale, yet grounded in purpose. It’s not just about doing a 60-city tour; it’s about proving that India is ready to host and celebrate live entertainment at this scale across its full breadth. At TribeVibe, we’ve always believed in democratising access to great experiences and Zakir, through his authenticity and connection with audiences, is the perfect artist to lead this vision. Partnering with OML to bring this to life feels like a natural next step in the journey,” said TribeVibe Entertainment founder & CEO Shoven Shah.
Zakir Khan, meanwhile, is clear that this is about more than just laughs. “This isn’t just a personal milestone, it’s a celebration of how far Indian stand-up has come. I’m grateful to be doing this with partners who truly believe in the power of homegrown stories and the audiences who’ve made it all possible,” said Zakir. “This tour is not just about performing in 60 cities, it’s about taking the art of Indian stand-up to every corner of the country with the scale and seriousness it truly deserves. For years, we’ve dreamed of comedy being treated like mainstream entertainment, and this partnership is a massive step in that direction. I’ve always believed in building something bigger than myself, and this moment feels like that belief taking centre stage.”
OML SVP Rishabh Nahar framed the tour as a bold blueprint. Said he: “This tour doesn’t just mark a milestone for Zakir, but serves as a blueprint for the future of Indian live entertainment, bringing live comedy to the cultural and geographic heart of the country. With this partnership, TribeVibe Entertainment and OML hope to lay the groundwork for a touring economy that mirrors the scale, sophistication and ambition of global markets, where data guides decisions, artists build legacies and where audiences everywhere have equal access to transformative cultural experiences.”
With its eyes set on both major metros and Bharat’s backyards, the tour brings Indian comedy into its most ambitious phase yet.
And if this deal’s anything to go by, the punchline is simple: local is going live, and laughter is going long haul.
(Main Picture: Zakir Khan -centre – with the OML team)
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
