GECs
Star and Disney India commit to reduce usage of single-use plastics across their offices
MUMBAI: Star and Disney India has announced their commitment to cut-down on the use of single-use plastics across their offices. As a part of this decision, the company has introduced alternatives to single-use plastics in their office premises.
The company has always been extremely conscious of its carbon footprint and the impact it has on the environment. They have already replaced plastic teacups with paper cups, plastic stirrers with wooden stirrers, tea and coffee sachets with paper sachets, and added biodegradable plastic wrappers for umbrellas. Additionally, plastic bottles have been replaced with glass jars with immediate effect.
“At Star and Disney India, we have always believed in being a responsible corporate citizen and with this small step we want to inspire a more sustainable lifestyle. Today, plastic waste is at epidemic proportions in the world's oceans with over 9 million tons of plastic waste being dumped every year with 40% of this being used only once and disposed,” said The Walt Disney Company APAC President and Star & Disney India Chairman Uday Shankar. “It’s about time for us as corporates to make the change for a better tomorrow,” he added.
On October 2, 2019, National Geographic channel, part of the Star Network launched the Planet or Plastic? Pledge, an initiative aimed at addressing the pressing problem of single-use plastics by raising awareness and encouraging people around the country to take a pledge.
The initiative received an overwhelming response with 47,000 tweets and 881 million impressions on social media. The pledges generated a commitment to reduce 25 million items of plastic in the first 24 hours. In 2012, Star pioneered the digital broadcast ecosystem by moving its content from tape to cloud, dramatically reducing its carbon footprint.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
