Broadband
Sharkstream’s Tamil, Hindi broadband content now subscription driven
Sharkstream.com, UTV Interactive’s wholly owned subsidiary which offers broadband content for users in Singapore, has become a subscription service.
The service, priced at S$ 4.99 per month, features streaming programming in entertainment, drama, comedy and current affairs genres in Hindi and Tamil. Sharkstream also offers services in English, Malay and Mandarin which will remain free for the next two months, says Biren Ghose, CEO, UTV Interactive. Sharkstream was being launched with subscription driven services in only two languages so as to better understand the dynamics of high quality video acceptance over broadband in the East Asia region. After this the other language channels will also become subscription driven. Sharkstream was now the first paid broadband network in Asia, Ghose said.
The total broadband market in Singapore was roughly 200,000-strong Ghose said, and Sharkstream had a subscriber base of 45,000 to 50,000 (registered users using of the free service) making it the most-used broadband network. Ghose said he was expecting at least 5,000 to 10,000 subscribers to sign on in the beginning. They will be offered a menu card of five to seven content packages under different price heads, he added. The standard package is S$ 4.99 per month, S$11.99 for three months and S$23.99 annually.
Explaining why Singapore was an ideal location to offer broadband content, Ghose said in Asia, only South Korea was ahead in terms of being broadband-enabled.
Queried as to the minimum subscriber base required to cover operational costs, Ghose put the figure at 5,000. He pointed out that with this model having come into place, UTV Interactive could also offer its expertise to enable large content providers to set up their own platforms.
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
