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Salesforce’s first edition of the Great India Sales & Marketing Summit
Mumbai: Salesforce India organized the first edition of the Great India Sales & Marketing Summit on 24 May 2024. This virtual gathering empowered attendees with invaluable insights into cutting-edge technologies such as AI and their profound impact on sales and marketing functions. Event saw over 10,000 participants.
The event highlighted the importance of digital transformation and the role of AI in achieving organizational success and customer-centricity.
Salesforce India chairperson & CEO Arundhati Bhattacharya kicked off the session by expressing gratitude to the salesblazers and highlighted how sales and marketing drive organizational growth by engaging customers more meaningfully. Emphasizing the need for vibrant sales and marketing teams to foster innovation, she stressed that digital transformation is the key driver towards India becoming the 3rd largest economy in the world. She also discussed how technology, coupled with the AI revolution, is a significant enabler for sales and marketing teams in achieving success.
At the Summit, several sessions explored the power of AI in sales, marketing, and customer service. Salesforce experts showcased how Salesforce uses its own AI products to achieve success.
Kapil Dev: Setting goals and achieving them together
Kapil Dev, former cricketer and captain of the World Cup-winning Indian team, shared leadership insights.
He emphasized the importance of leading from the front, focusing on the process of winning, and recognizing the unique roles of each team member.
He discussed how business leaders can apply these principles to align their teams with business goals.
Ankur Warikoo: Marketing on a mission: maximize your impact, minimize your spend
Ankur Warikoo, a teacher, content creator, and author, shared his expertise on cost-effective marketing strategies.
He offered practical tips for frugal marketing, drawing parallels from successful brands and presenting a five-step approach.
Warikoo highlighted the importance of maximizing impact while minimizing marketing expenditure.
Srikanth Bolla: From hurdles to high performance: scaling your business with a winning mindset
Bollant Industries CEO Srikanth Bolla, shared his inspirational journey from being a differently-abled student in a remote village to becoming a successful entrepreneur.
He discussed how staying focused and true to his roots contributed to his professional achievements.
Srikanth emphasized the importance of perseverance and self-determination in overcoming obstacles and achieving success.
Session highlights:
How Salesforce uses Salesforce
Speaker: Salesforce India Sr director & head of marketing Nipun Sharma
Nipun Sharma offered insights into how Salesforce uses AI tools like Data Cloud and Einstein 1 to drive growth and align sales and marketing.
Start with data, move forward with Tableau
Speaker: Tableau India country head & regional VP Romil Agarwal
Romil Agarwal discussed data-backed decision-making and the potential of generative AI with Tableau.
Mulesoft: Connect, automate & scale AI-powered experiences
Speaker: Mulesoft India head of sales Nehal Mehta
Nehal Mehta explained how Mulesoft integrates data, systems, and AI models for seamless automation.
AI masterclass
Speaker: Dr. Dakshinamurthy V Kolluru
Dr. Kolluru provided a deep dive into AI implementation, showcasing specific use cases and offering an upGrad certification in AI.
LinkedIn + Salesforce: A winning combination
Speakers: LinkedIn group head, B2B product marketing Alyce Erikson; LinkedIn senior director, product management Ajay Datta
They showcased how Salesforce integrates with LinkedIn’s B2B solutions to engage audiences and generate leads.
Accelerate growth with trusted AI
Speaker: Salesforce head of solution engineering, SMB business Tanmaiy Chandanshive.
Tanmaiy Chandanshive discussed how generative AI can drive productivity and customer-centricity.
Fireside chat with Suraj Dodeja
Speakers: Vashi Integrated Solutions CEO Suraj Dodeja
Suraj Dodeja shared how Salesforce’s solutions enhanced their omnichannel efficiency and customer visibility.
Drive customer experience and loyalty with data and AI
Speaker: Salesforce director, solutions engineering Ritesh Chauhan
Ritesh Chauhan discussed building customer experience and loyalty using AI and Data Cloud.
Slack: The AI-powered platform for work
Speaker: AVP & head of slack, service cloud, & platform Rahul Sharma
Rahul Sharma demonstrated how Slack enhances team productivity through AI and workflow automation.
Fireside chat with Satya Machiraju
Speakers: Rahul Sharma; Whatfix VP, IT & information security Satya Machiraju
Satya Machiraju shared how Whatfix leverages Slack for product analytics and process reengineering.
Elevating customer experiences with AI-driven service
Speaker: Salesforce director, product management, service cloud Abhisek Dash
Abhisek Dash showcased how AI revolutionizes customer service through predictive analytics and intelligent case routing.
DPDP Act 2023: Stay ahead and secure your data with Salesforce
Speaker: Salesforce principal specialist SE, Amin Rehman
Amin Rehman provided an overview of the Digital Personal Data Protection Act, 2023, and how Salesforce supports data security and privacy management.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
