AD Agencies
Preetha Athrey hits marketing jackpot, trades up to The Trade Desk as brand marketing director
MUMBAI: Ever watched a seasoned marketer switch gigs like she’s flipping pancakes—swiftly, smoothly, and landing perfectly each time? Meet Preetha Athrey, who just flipped herself a sizzling new role as Director of Brand Marketing at The Trade Desk. If career moves were Olympic sports, she’d be clutching gold by now.
Athrey, a seasoned brand-builder with a CV dazzling enough to make LinkedIn algorithms blush, announced today: “I’m happy to share that I’m starting a new position as director of brand marketing at The Trade Desk!”
Athrey’s impressive professional innings include stints as marketing director for Twitter Asia Pacific, two-time entrepreneur, and roles at high-flying corporates such as Airtel, Time Warner, and Apollo Tyres. This certified independent director has navigated brands through marketing whirlwinds and emerged victorious each time. Talk about having more experience than a LinkedIn Influencer has connections!
At The Trade Desk, a global leader in digital advertising technology, Athrey’s move signals a strategic play—much like swapping pawns for queens in a chess match of corporate marketing. Will her magic branding wand sprinkle gold dust again? Only every colleague who’s ever worked with her would say “obviously, yes!”
Preetha Athrey stepping into her new role highlights the growing importance of brand narrative in a world ruled by algorithms and attention spans shorter than your last Netflix binge. Who better to keep audiences glued than someone who once kept Twitter timelines ticking across Asia Pacific?
This career leap is not just a win for Athrey—it’s a slam dunk for The Trade Desk. As marketing continues to evolve at a dizzying pace, they’ve snagged someone who knows precisely how to make brands not just heard but adored.
Stay tuned, folks—this could get very interesting, very fast. Because when Preetha Athrey makes a move, you know it’s going to shake things up.
AD Agencies
ABBY Awards 2026 names Rajdeepak Das, Khazanchi, Ramaswamy jury chairs
Top creative leaders to steer judging across film and direct categories
MUMBAI: The Ad Club has announced the appointment of three of India’s most prominent creative leaders as jury chairs for the ABBY Awards 2026, powered by The One Club.
Rajdeepak Das, chief creative officer, South Asia, Publicis Groupe and chairman, South Asia, Leo Burnett, will chair the AV Film (TV) category. Ashish Khazanchi, managing partner at Enormous, will lead the AV Film (Digital and OTT) jury, while Anupama Ramaswamy, managing director and chief creative officer at Havas Creative India, takes charge of the Direct category.
The trio brings a mix of creative firepower and industry experience to the judging table. Das is known for blending creativity with technology to solve real-world problems, with landmark campaigns such as Whisper’s “Touch the Pickle” and “Missing Chapter” helping reshape conversations around menstrual health. His work has earned top honours at global platforms including Cannes Lions and The One Show.
Khazanchi, meanwhile, has built Enormous into one of India’s leading independent agencies. Best known for creating Tata Sky’s “Jingalala” campaign, he has played a key role in shaping brand narratives for both legacy companies and startups, picking up hundreds of awards along the way.
Ramaswamy’s appointment rounds off the leadership trio with a strong focus on culturally resonant creativity. Her campaign “Ink of Democracy” became one of the most awarded works globally in 2025, earning multiple honours across Cannes Lions, Clio and Spikes Asia. Over the years, she has built a reputation for work that not only wins awards but also shapes public discourse.
The appointments come as the ABBY Awards continue to sharpen their global positioning, with backing from The One Club adding international heft to the platform.
The awards will be held during Goafest 2026 from May 20 to 22 at Taj Cidade de Goa Horizon, bringing together the industry’s top creative minds for what promises to be a closely watched showcase of ideas.
With heavyweight jury chairs in place, the stage is set for a high-stakes celebration of creativity where craft, culture and commerce collide.
