MAM
Gurugram Police verified on Truecaller government directory services
Mumbai: This integration will empower users to easily identify verified numbers, thereby reducing the risk of falling victim to impersonation scams. In a bid to promote online safety awareness, Truecaller and Gurugram Police will further extend the initiative across the state and support the Utkrisht Society for Safety, a non-profit initiative by Haryana Police. Truecaller is committed to aiding in fostering safety in communication and combating spam and fraud, thereby contributing to a safer digital ecosystem.
Sharing his thoughts on the partnership, the commissioner of Police, Gurugram, Siddhant Jain, deputy commissioner of police (Cyber Staff), South Gurugram said, “Gurugram Police is actively dedicated to increasing cyber safety awareness and empowering citizens to stay safe online. The ongoing challenges of cyber fraud are concerning, as Gurugram Police receives around 100-120 complaints daily, with an average monthly loss of ₹40 crore due to cyber fraud. To combat this, our collaborative efforts with Truecaller aim to reduce the impersonation of Gurugram Police officials by verifying official numbers through Truecaller’s Government Directory Services. Through the cyber safety training sessions, our mission is to provide citizens with the essential knowledge and skills needed to make informed choices for their protection while harnessing opportunities in the digital world. We look forward to working collaboratively with Truecaller to ensure the safety of citizens in Gurugram and across the state.”
Sharing his thoughts on the partnership, Truecaller India’s chief product officer and managing director Rishit Jhunjhunwala said, “Truecaller is committed to working with law enforcement agencies and the government to curb online frauds and ensure the cyber safety of citizens. This MoU marks a significant stride in our efforts to work alongside law enforcement in addressing the escalating number of fraud cases, including preventing the impersonation of police officials through verification on the Government Directory Services. We have previously also partnered with other law enforcement agencies such as Delhi Police and Assam Police as part of our initiatives to combat online fraud. Moreover, we are actively engaged in enhancing citizens’ cyber fraud prevention capabilities through cyber safety training programs.”
Brands
CEAT signs Yashasvi Jaiswal as brand ambassador in multi-year deal
The tyre giant is backing one of Indian cricket’s brightest young stars, deepening a sporting association that goes to the heart of its brand strategy
MUMBAI: CEAT Limited has signed a multi-year partnership with Yashasvi Jaiswal, one of Indian cricket’s most electrifying young batters, effective 1st April 2026. The deal adds fresh muscle to the Mumbai-based tyre maker’s long-running bet on cricket as its primary marketing canvas.
Jaiswal’s rapid rise in international cricket made him a coveted name in the sponsorship market. His composure under pressure, consistency across formats and an almost unnerving adaptability at the crease are precisely the qualities CEAT wants consumers to associate with its tyres. The brand has historically aligned itself with cricketers who embody control and dependability, and Jaiswal fits that template with little coaxing.
Anant Goenka, vice-chairman of RPG Group, framed the signing in the language of shared values. “Cricket has always been an integral part of CEAT’s brand journey, and we are delighted to welcome Yashasvi Jaiswal to the CEAT family,” he said. “He is one of the most exciting young talents in Indian cricket today, and the qualities he brings to the game — control, dependability and adaptability — align strongly with the values we stand for as a brand. We believe Yashasvi has the potential to lead across tournaments and formats in the years ahead.”
Jaiswal, for his part, was equally enthusiastic. “I am excited to begin this association with CEAT, a brand that has such a strong legacy in cricket and has been associated with several respected names in the game over the years,” he said. “It is always special to partner with a brand that shares your passion for cricket.”
CEAT, founded in Italy in 1924 and now the flagship company of the US$5.2 billion RPG Group, produces more than 41 million tyres a year and sells across 110 countries. It is the first tyre brand to receive both the Deming Grand Prize from the Union of Japanese Scientists and Engineers and the World Economic Forum’s Lighthouse Designation for its use of fourth industrial revolution technologies — credentials that suggest a company comfortable playing the long game.
And that, perhaps, is why Jaiswal makes such sense. He is 23, already a Test opener for India, and almost certainly just getting started. For CEAT, signing him now is less a sponsorship and more an investment — in a career, and in a cricket-obsessed market, that has plenty of overs left to play.
