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Publicis Groupe India and DIF launch report: ‘Decoding ONDC – Perspective for Marketers’

Mumbai: Publicis Groupe India and Digital India Foundation (DIF) have launched their insightful report ‘Decoding ONDC-Perspective For Marketers’ in Oberoi, Gurugram with top leaders from various corporations in addition to the Publicis Groupe India leadership team. This report is the first of its...

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Samantha Prabhu’s Saaki eyes a growth of 80% revenue in the next 6 months

Mumbai: Samantha Ruth Prabhu and Sushruthi Krishna’s D2C ethnic wear brand Saaki aims to scale its revenues by 80 per cent in the next six months on the back of a growth strategy that includes category expansion and improving brand visibility through a consumer-centric approach.

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Sanjeev Misra joins Yoho’s board as an executive director

Mumbai: Yoho, India’s fastest growing D2C footwear brand, has appointed Sanjeev Misra as executive director, effective 1 November. He is also an investing partner holding equity in the startup. Misra has over three decades of experience in the corporate world. Prior to joining Yoho, he spent more...

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We are expanding our verticals in terms of strength and products with future in-demand tech: Mobavenue's Tejas Rathod

Mumbai: Mobavenue Media is a 360° growth and tech platform dedicated to empowering brands, agencies, and media publishers with mobile-first solutions to drive growth, engagement, and monetisation. Their product suite is custom-tailored to design a more valuable experience for the user by creating...

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IDBF 2022: The MarTech stack roadmap for D2C brands

The first panel discussion for the second edition of the Indian Digital Brand Fest 2022, held on 12 October at ITC Maratha in Mumbai, provided an in-depth look at how D2C brands are utilising the MarTech space to attract and retain customers.

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