iWorld
ZEE5 to live stream Republic TV
MUMBAI: Zee5, the OTT platform from the Zee Entertainment Enterprises Ltd stable, is going to live stream Arnab Goswami’s English-language news channel Republic TV on the mobile app and website.
Zee5 business head Manish Aggarwal said, “ZEE5, through its premium quality content – both syndicated and original – strives to create an immersive experience for viewers. With the addition of Republic TV, the platform is looking to connect with viewers who are digitally savvy but do not want to lose on the live news experience. Our association with Republic TV aligns well with our commitment to making ZEE5 as the one-stop destination for digital content consumption.”
Republic TV product head Rumit Anand also expressed his eagerness on the partnership saying, “As a country that is still home to households that do not have television access, outreach through handhelds is a logical step. ZEE5 offers robust technological support to make viewing a seamless experience. We are excited about this partnership and are keen to see the response from the subscribers.”
Republic TV will join the already existing news channel library on the platform with Doordarshan News, 24 Ghanta, Raj News, BBC World News, CNNi SA and Chardikla Time TV.
iWorld
Serena Menon Netflix’s head of PR exits, likely to join Prime Video & Amazon MGM
After seven years at Netflix, India PR chief moves to Amazon’s studio fold
MUMBAI: Serena Menon is turning the page on a seven year run at Netflix, stepping down as director, public relations, India to join Prime Video and Amazon MGM Studios.
Her exit comes shortly after Das moved on as head, brand PR, prime video Apac, signalling a wider shuffle within Amazon’s streaming communications set up.
At Netflix, Menon most recently led the India publicity team, shaping the streamer’s reputation in one of its most competitive markets. As director, public relations, India, she oversaw strategy, brand positioning and high impact earned campaigns for both homegrown originals and international titles.
Before that, she served as director, photo and av studio, asia pacific, managing creative teams across India, Japan, Korea, Australia and New Zealand, Taiwan and Southeast Asia. The brief was ambitious: craft the story behind the story and strengthen title campaigns with compelling visual narratives.
Her Netflix journey began in 2018 as manager, visual communications, India. She later became India lead, photo and av studio, building the team from scratch and putting in place the processes that helped scale operations in a fast growing market.
Prior to streaming, Menon built her editorial credentials at Elle Magazine as managing editor and associate editor, leading film and lifestyle coverage while collaborating on brand led initiatives. She earlier spent over six years at Hindustan Times, rising through roles including staff writer, senior staff writer, principal correspondent and assistant editor.
With a career that bridges newsroom rigour and global brand storytelling, Menon now steps into Amazon’s studio fold at a time when streaming competition is only getting sharper. Her next chapter promises to be as closely watched as the premieres she once publicised.
