iWorld
ZEE5 to globally premiere ‘MULK’ on digital platform
Mumbai, October 1st, 2018: ZEE5, one of India’s leading digital video on demand platforms is set to strengthen its movies catalogue with the global digital premiere of recent blockbuster movie Mulk. Featuring award-winning actors Rishi Kapoor and Taapsee Pannu, Mulk will premiere exclusively for ZEE5 subscribers on 3rd October.
Mulk is an intense drama based on a true story where a Muslim joint family from a small city in India is trapped in a dark controversy and trying to reclaim their honor. The movie focuses on some hard-hitting issues and other faces of terrorism which are often hushed about. Directed by Anubhav Sinha, the movie sets out to uncover the prejudice that seeds people’s perception for the Muslim community in our country. The movie also features a well-known star cast including Prateik Babbar, Rajat Kapoor, Ashutosh Rana, Neena Gupta among others.
Manish Aggarwal, Business Head, ZEE5 India, said, “We have been receiving a great response to our exclusive digital premieres and the global premiere of Mulk will further drive engagement with the viewers. We have already premiered superhit films like Padman, Parmanu, Veere Di Wedding to name a few and they have all been well received. We will continue to have interesting additions to our movies catalogue with latest blockbuster releases straight after the theatre release providing unlimited entertainment options to our viewers combined with quality content.”
Director Anubhav Sinha commented, “We are delighted to associate with ZEE5 for the global digital premiere of Mulk. While we received a fabulous response on the theatre release, I’ve been inundated with enquiries from people who missed it in the theaters for its digital release. ZEE5 with its wide global reach will help those audience watch the film. We hope for a similar feedback and support from consumers for the digital release as well.”
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content using the limited period special subscription offer – 99/- for 2 months and 499/- for a year. Offer valid till 31st October.
For media queries, please contact:
Rohan Vora | +91 9820432753 | Roha.vora@pprww.com
Priyanka Kandpal | +91 9920517600 | Priyanka.kandpal@pprww.com
Meera Warrier | +91 9820486177 | meera.warrier@pprww.com
iWorld
Shemaroo buys OHO Gujarati’s entire content library for ShemarooMe
The deal lands over 30 original web series and 450-plus actors on ShemarooMe, with Pratik Gandhi’s Vitthal Teedi leading the charge
MUMBAI: Shemaroo Entertainment has moved fast and moved big. The company has snapped up the entire content library of OHO Gujarati for its streaming platform ShemarooMe, a consolidation that has no precedent in the Gujarati OTT market.
The haul is considerable. More than 30 original Gujarati web series, featuring the work of upwards of 450 local actors, will now sit under ShemarooMe’s roof. For a platform that has spent years quietly building its Gujarati credentials, including originals, curated libraries, and culturally rooted narratives, this is the kind of bulk acquisition that changes the competitive arithmetic overnight.
Saurabh Srivastava, chief operating officer for digital business at Shemaroo Entertainment, made clear the company’s ambitions stretch well beyond the subcontinent. “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content,” he said. “With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title out of the traps will be Vitthal Teedi, which hits ShemarooMe on April 10th. The series stars Pratik Gandhi, a name that needs no introduction to Gujarati audiences, and has the distinction of being the only Gujarati web series he has appeared in to date. Set in the heartland of Saurashtra during the 1980s, it traces a small-time gambler torn between personal ideals and the brutal logic of his circumstances. Character-driven, culturally embedded, and backed by a soundtrack featuring folk artists Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari, the show arrives with considerable pedigree.
For Shemaroo, the deal fits neatly into a digital growth playbook built on sustainable expansion and deeper regional engagement. The Gujarati diaspora is large, dispersed, and underserved by mainstream streaming giants. If the company can deliver the goods, the OHO library may prove to be the most valuable land-grab in regional OTT this year.
