iWorld
ZEE5 to beam through next-gen Smart TVs
MUMBAI: ZEE5, India’s fastest growing OTT platform, will now be available on 2015-16 LG Smart TVs owing to successful backward compatibility on Web OS version 3.0 to 3.5. ZEE5 will be available on all existing LG Smart TVs as well as soon-to-be-launched models. With the addition of this, ZEE5 will be available across large spectrum of connected devices widening its penetration across the country.
Rajneel Kumar, Business Head Expansion Projects & Head of Products, ZEE5 India said, “TV-connected devices are creating an immersive viewing experience on large screens and Smart TVs. At ZEE5, we are at the forefront of fuelling this change and backward compatibility on LG Smart TVs is a testament to our efforts. With 100,000+ hours of content in 12 languages, we want all consumers to enjoy the best of content on a large screen further enhancing their viewing experience.”
In addition to LG, backward compatibility is underway for all the Samsung Smart TVs. ZEE5 shows and movies will be available for download from the LG content store. Users can utilise existing free surfing mode and premium subscriptions to enjoy a large screen experience at their home. Users using ZEE5 TV app on Samsung and LG Web OS 3.0+ can also enjoy features such as easy payment using Paytm QR code and before TV where premium users get early access to their favourite episodes.
iWorld
Meta tests Instagram Plus with stealth features and extended story tools
New paid tier targets everyday users with more control and privacy perks
MUMBAI: Meta appears to be doubling down on subscriptions, quietly testing a new premium tier called Instagram Plus that brings a mix of privacy, control and visibility tools to everyday users of Instagram.
Unlike Meta Verified, which is geared towards creators and businesses, the new offering is aimed squarely at regular users who want a little more control over how they show up and what they see on the platform.
At the heart of Instagram Plus is a rethink of Stories, the app’s most widely used feature. The test introduces the ability to view Stories anonymously, meaning users can watch or preview content without appearing in the viewer list. It also adds “rewatch insights”, allowing users to see how many times their own Stories have been viewed, a metric that has long been a source of curiosity.
There is more. Stories can stay live for up to 48 hours instead of the usual 24, giving posts a longer shelf life. Users can also create multiple audience lists beyond “Close Friends”, making it easier to tailor content for different circles such as work, family or social groups.
For those chasing visibility, a weekly “Story Spotlight” feature lets users push a post to the front of their followers’ feed. Meanwhile, searchable viewer lists make it simpler to track who has seen a Story, and a new “superlike” reaction adds a more animated way to stand out in direct messages.
The feature set may feel familiar to some. Several of these tools have previously existed through third-party workarounds or have been widely requested by users, particularly the ability to browse Stories discreetly.
Pricing for the test is deliberately modest, suggesting a strategy focused on scale. Early trials show subscription costs at roughly $1 to $2 per month in markets such as the Philippines, Mexico and Japan. The feature has not yet rolled out in India, the United States or Europe, though a broader launch later in 2026 is widely expected if the pilot gains traction.
The move reflects a broader shift in Meta’s business model. With digital advertising facing increasing competition and regulatory scrutiny, subscription products offer a more predictable revenue stream. Rivals such as Snapchat Plus have already found success, building a sizeable paying user base with similar premium add-ons.
For Meta, the bet is simple: give users more control, a touch of stealth and a dash of exclusivity, and they may be willing to pay. If the early signs hold, Instagram Plus could turn everyday scrolling into a slightly more curated, and monetised, experience.
