iWorld
ZEE5 presents “Lal Bahadur Shastri’s death – An unfinished story” India’s biggest cover-up
MUMBAI: ZEE5, India’s largest and most comprehensive digital entertainment platform for language contentannounce the launch of “Lal Bahadur Shastri’s Death – An Unfinished Story”, ZEE5’s first docudrama. It shows you what exactly took place after the Tashkent declaration was signed. The infamous truth of how our 2ndPrime Minister Lal Bahadur Shastri died and how the last chapter to his life till remains an unsolved mystery.
The docudrama throws lights on some elements such as the possible meeting with Netaji Subhas Chandra Bose, involvement of an external agency or that he was poisoned by someone from his own delegation. Promising to expose some uncomfortable truths on the mysterious death of the former Prime Minister Lal Bahadur Shastri in Tashkent, the docudrama premieres on 15th August.
ZEE5’s docudrama will see Shastriji’s son Sunil Shastri and his grandsonSidharth Nath Singh take us through what happened that fateful night. Kuldeep Nayyar- a veteran Indian journalist and ex-High Commissioner of India to United Kingdom also shares his view of how he suspects the involvement of TN Kaul, then foreign secretary in Shastri’s death.
Sunil Shastri, Shastriji’s son commented, “The first thing my grandmother said after looking at my father’s body was, “It’s surprising that a country’s Prime Minister is dead and nobody raised a question on it?? There is still a big question mark, on how Shastri died. When my father called from Tashkent, my family informed him that people here were very upset with his decision of signing the treaty. However, he had full faith that when he comes back and explains, everybody will be very happy; but as fate had it, they never let him reach or speak to anyone!
Cook Jan Mohammed was the prime suspect in my father’s death. He is believed to be the one who poisoned him. Strangely, he was hired just after the Tashkent declaration and was also the cook to Ambassador TN Kaul, further fuelling our suspicions. His meeting with Subhas Chandra Bose fuels more rumours as to what had exactly happened. 52 years after his death, the family lives in a hope that we will someday know the truth.”
Sidharth Nath Singh, Shastriji’s grandson says,“The fateful day when we get a call, my mother told me that the telephone operator started crying saying that Shastriji is no more. When his body came to India, it had cut marks all over and his face had blue marks. It was a clear indication of poison – till date there we do not have a death certificate, nor there was any post-mortem done.
Is it a coincidence that, Shastriji who was a heart patient – wasn’t staying at the pre-decided place? The room he is put up in, has no buzzer- oddly his house help and his doctor’s room was very far! It’s almost like an unbelievable story, the Prime Minister of a country goes to sign a very important treaty and never comes back- all these things build up suspicion. The family and in fact India also wants that the last page in Shastri’s life doesn’t remain a BIG COVER UP!”
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
