iWorld
ZEE5 Partners with Kellton Tech to Shift from Legacy to Hyper-Scalable, Cloud-Native CMS
Kellton Tech (BSE&NSE: KELLTONTEC), a global leader in digital transformation and integration, announced that it has been chosen by ZEE5, India’s Entertainment Super-app, to build a next-generation, cloud-native content management system (CMS) that delivers relevant, real-time content experiences across all constituents of business.
As a strategic digital partner, Kellton Tech will blend automation with smart cloud capabilities to build a hyper-scalable content management system that facilitates the capture, aggregation, management, and record of informationfaster and more conveniently through a plug-and-play approach.The new CMS will be built on a foundation of self-learning, analytical technologies to enable personalized content recommendations and deliveryforboosting viewer engagement and maximizing the value of subscription-based revenue constantly.
Karanjit Singh, CEO – Kellton Tech India, said:
“Our collaboration with ZEE5 marks the beginning of an important collaborative milestone for Kellton Tech. This is a huge opportunity for us to showcase our forward-looking digital capabilities and deploy our bespoke integrated planning approaches. This project, powered by new-age digital technologies, will provide access to relevant insights and help ZEE5 gain operational efficiency, resulting in faster creation, moderation, and dissemination of content. We look forward to creating long-lasting value for ZEE5 and supporting its growth momentum.”
Rajneel Kumar, Business Head – Expansion Projects & Head Products at ZEE5 India, said:
“ZEE5 is a classic consumer first brand and it takes the best of content, data and cutting-edge technology to delight users on the go. Our partnership with Kellton Tech is one such strategic step taken towards optimizing the platform capabilities to stay relevant, facilitate greater user engagement, conversion, and retention. We are committed to invest aggressively in technology that enables us to deliver a superlative content viewing experience for our audiences anytime, anywhere.”
iWorld
Blackcab Agency Network wins Avion India digital mandate
Creative agency to lead social strategy, content and performance marketing for aviation training centre.
MUMBAI: Blackcab just took off with a high-flying client because when your brand needs altitude in digital skies, you don’t wing it, you hire the jet fuel. Blackcab Agency Network has been appointed as the digital strategy and brand building partner for Avion India, Mumbai’s first DGCA-approved full flight training simulator facility located at Juhu Airport.
The mandate sees Blackcab handling Avion India’s end-to-end digital presence, including social media strategy (Instagram, Facebook, Linkedin, Youtube), content creation, performance marketing and campaign execution. The agency will produce on-site content showcasing simulator sessions, student journeys and behind-the-scenes glimpses of pilot training.
The partnership arrives as India’s aviation sector experiences robust growth, with rising demand for skilled pilots and aviation professionals. Blackcab’s role will be to translate Avion’s technical training environment into compelling, aspirational digital narratives that connect with students exploring careers in aviation.
Blackcab Agency Network co-founder Aayush Bansal said, “Our role with Avion India is not just to tell a story, but to build a structured digital ecosystem that drives measurable results. From managing social platforms to creating performance-led campaigns, we are ensuring every touchpoint builds awareness, engages aspiring pilots, and supports student intake.”
Avion India director Parth Mulay added, “We started Avion with a simple vision, to build a training environment where pilots truly feel prepared for real airline operations. Blackcab has helped us present our simulators, infrastructure, and the real pilot journey in a way that feels authentic and inspiring for aspiring pilots.”
The appointment marks Blackcab’s expansion into the aviation training sector while strengthening its portfolio across diverse industries.
In a sky where ambition needs clear runway signals, Blackcab isn’t just flying the brand, it’s giving future pilots the digital navigation they need to soar.
